Tribeca Developers - Senior Brand Manager

Location: Hyderabad.

Experience: 10 - 12 Years.

Reporting to: Marketing Lead.

Role Overview:

A strategic role focused on building and elevating Tribeca's luxury brand across India.

It involves driving brand positioning, leading integrated marketing campaigns, and owning end-to-end branding for project launches - from naming to execution.

The role requires close collaboration with cross-functional teams and agencies to ensure consistent, high-quality brand communication across all touchpoints.

It also emphasizes data-driven decision-making, market insight, and innovative storytelling to strengthen brand impact and ROI.

Ideal for a creative, analytical leader who can blend strategy with execution in a premium real estate environment.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and execute brand strategies to enhance Tribeca's positioning in the luxury real estate segment.

- Define and maintain brand identity across all projects and communications.

- Lead development of creative brand campaigns aligned with overall marketing and business objectives.

Campaign Management:

- Conceptualize, plan, and manage integrated marketing campaigns (digital, ATL, BTL, events, PR).

- Work closely with creative, media, and digital agencies to ensure on-brand, high-quality output.

- Track and optimize campaign performance, ensuring strong ROI and brand consistency.

Project Branding & Launches:

- Lead branding for new project launches - from naming and identity creation to collaterals, launch films, and experiential events.

- Collaborate with cross-functional teams (Sales, Design, PR, Digital) for end-to-end project marketing readiness.

Content & Communication:

- Oversee development of brand content - brochures, videos, social media creatives, and website assets.

- Ensure tone, messaging, and visual identity align with Tribeca's luxury ethos.

- Manage PR narratives and coordinate media interactions and influencer collaborations.

Market Intelligence & Innovation:

- Monitor competitor brands and emerging market trends to identify new branding opportunities.

- Experiment with innovative marketing channels and brand engagement ideas.

Qualifications & Experience:

- MBA/PG in Marketing, Brand Management, or Communication.

- 10 - 12 years of relevant experience in brand management, preferably in luxury real estate.

- Proven track record of successfully leading large-scale brand campaigns and product launches.

Key Requirements:

- Strong understanding of luxury/lifestyle branding and consumer behavior.

- Excellent creative judgment and attention to design and storytelling.

- Data-driven decision-making ability with strong analytical mindset.

- Excellent communication and stakeholder management skills.

- High energy, ownership, and ability to manage multiple projects simultaneously.

Required Skills:

- Content & Communication, Project Branding & Launches.