Transformation Lead | Kulfi Collective

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Transformation Lead

Role   Transformation Lead Reporting to   CSO Type   Full-Time Location   Worli, Mumbai (Hybrid)

THE KIND OF WORK YOU'LL SHAPE Kulfi is 18 months into building KulfiOS - an agentic operating layer across six creative blocks: Intelligence, Strategy, Creative, Production, Distribution, and Analysis. The infrastructure is in motion. What's missing is the person who owns the loop.Use cases are being built. Teams have AI Champions. But adoption is ad hoc, progress is scattered, and nobody is tracking what's actually working. This role fixes that.

THE ROLE The Transformation Lead is more operator than consultant. You'll be in the work - coordinating builds, running adoption sessions, pressure-testing specs. You'll lead a small central team with personal coverage across 2 to 3 blocks, and coordinate the rest through Deployed PMs. Your job is to move use cases from idea to deployment, make sure each team's AI Champion has what they need, and be honest about what is working and what isn't.

WHAT YOU'LL DRIVE Use Case Library

• Own the maturity ladder - drive cases from L0 to L4, not just track where they sit
• Run the weekly cadence: check-ins, cross-block workplan reviews, build prioritisation with the core transformation team
• Surface blockers early and escalate when a team is stuck

Adoption

• Own the mechanics that make adoption happen across all blocks: demos, training, debugging, tracking
• Co-own adoption and solutioning with each block's AI Champion

Solutioning and Deployment

• Design deployment approach for each use case - from pilot to production
• Identify where existing modules can be reused before scoping new builds
• Run client-facing app demos for customer products coming out of KulfiOS

Build Coordination

• Project-manage builds with Engineering - keep specs clean, timelines intact, deployment smooth
• Translate domain knowledge from AI Champions into specs Engineering can act on
• Feed product gaps, edge cases, and usability issues back to the build team

Stakeholder Management

• Run the weekly loop across block leads, AI Champions, and Engineering
• Present progress to leadership, external clients, investors, and thought leaders

WHAT MAKES THIS ROLE DIFFERENT

• KulfiOS is real and already moving - you're stepping into a live transformation, not a planning exercise
• You'll have direct influence across every function in the company, not just one block
• The role comes with a mandate - and the access - to actually make things change
• Phase 2 scope will be shaped by what Phase 1 reveals, which means the person in this seat will help define what comes next

WHO YOU ARE

• 8+ years in transformation, large-scale program management, or consulting - with real delivery behind you
• You've built and run systems: a cadence, a tracking process, an outcome-based dashboard - not just used someone else's
• Comfortable moving between creative domain experts, engineers, and senior leadership without losing the thread
• Hands-on with AI tools - you understand what agentic systems can and can't do in practice, not just in theory
• Willing to do the unglamorous parts: the spec rewrite, the re-demo, the debugging session, the adoption nudge
• Strong analytical instincts - you can tell what's working from the data, not just from the room
• Experience in a creative agency, brand, tech company, or AI-native org is a strong plus

BEFORE YOU APPLY This is a hit-the-ground-running role. There's no extended ramp and no one to hand-hold you on the fundamentals. You need to bring the program rigour, the stakeholder instinct, and the AI fluency yourself. It's a great fit if:

• You've owned a transformation or program end-to-end - not just supported one
• You can name the tools you use every day to stay organised and move fast
• You've managed stakeholders with competing priorities and found a way through
• You know the difference between a good process and one that exists to protect the person who built it

More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity. 

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