Transactional BD Leader

1. To strategize & lead the Business Development function for Transactional Products for Industry Business of SE to achieve the business revenue and growth objectives by maximizing productivity and profitability targets, with a strong focus on solutions & services
2. Provide thought leadership for developing and executing mid to long term strategy and vision for Control & Signaling , and other entry level offers of Industrial Automation.
3. Product Lines : Control & Signaling Products , Entry Level Drives , PLC and HMI range.

Key Responsibilities :

1. Evaluating and improving existing marketing strategies.
2. Interpret customer specifications, make specific product recommendations, and assist with selection of products
3. Targeting specific channels to promote products and services.
4. Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
5. Deploying channel marketing strategies in collaboration with the marketing team, Sales Teams, and other GTM Managers.
6. Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
7. Managing all marketing campaign communications and establishing strong partner networks.
8. Keeping track of and implementing the latest marketing technologies and techniques.
9. Provide trustworthy feedback and after-sales support.
10. Perform GAP analysis and needs assessments, and evaluations. Determine potential learning objectives.
11. Evaluate the effectiveness of channels and design online competency programs, tests/evaluations for Motion business.
12. Travel Requirement: up to 40% travel within the region.

Requirements:

1. Bachelor's degree in Engineering, marketing, or in a related field.
2. Knowledge of industrial control products viz VFD, Soft Starters, Push buttons, PLC's etc.
3. A minimum of two years' experience in channel marketing and a total of 10-12 years experience in Automation product sales or Marketing.
4. In-depth knowledge of current digital marketing technologies and techniques.
5. Exceptional analytical and strategic thinking skills.
6. Advanced ability to drive creativity and innovation.
7. 3-5 years of People Management experience and leadership roles is must.