Traffic Coordinator

Asset Management:

- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.

- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.

Workflow Optimization:

- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.

Quality Assurance:

- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.

- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.

Ad Scheduling and Optimization:

- Schedule Development:

• Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.
• Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.

- Conflict Resolution:

• Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.
• Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.

- Regulatory Compliance:

• Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.

Reporting and Insights:

- Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.

- Analyze trends and recommend improvements for future campaigns to maximize client ROI.

- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.

Qualifications / Experience :

- Education:

a. Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.

- Experience:

a. 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.

b. Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills:

- Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).

- Advanced knowledge of Excel and ability to work with data to derive insights.

- Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.

Soft Skills:

- Strong organizational and multitasking skills, with a high level of attention to detail.

- Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.

- Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.