Trade Shopper Marketing (Sellout)

Role & responsibilities

Job Purpose

The Trade & Shopper Marketing will be responsible for driving brand visibility, conversion, and category growth across key regional and modern trade partners. This role is critical in strengthening Preethis leadership in mixer grinders, kitchen appliances, and premium home solutions through impactful shopper-led programs and differentiated retail experiences.

You will collaborate closely with Sales, Key Account Managers, Brand Marketing, and Retail teams to deliver seamless in-store execution and drive sell-out across modern retail formats including ISP Management.

KEY RESPONSIBILITY AREA

Shopper & In shop Promoter/Demonstrator mgmt

• Build shopper insights for kitchen appliances and help brand teams to translate them into targeted strategies.
• Identify category gaps within trade and drive initiatives that grow premium appliances and Hero SKUs (e.g., Mixer Grinders, Gas Stoves, Cookware, Chimneys).
• Lead the annual Sellout plan aligned to business priorities ensuring counter share% gain & Efficient IN SHOP PROMOTER MANAGEMENT.

2. Trade Promotion Strategy

• Create channel-specific promotion calendars to support launches, seasonal spikes (Onam, Diwali, Pongal), and business priorities.
• Develop and execute product/price-led campaigns to maximize conversion and share gain.

3. Retail Visibility & In-Store Experience

• Ensure perfect deployment of fixtures, branding, and planograms across national/ regional chains.
• Partner with the merchandising agency to strengthen store-level hygiene, availability, and experience zones.

5. Data, Insights & Performance Management

• Track category growth, competitor activities, store-level opportunities, and shopper KPIs.
• Build actionable dashboards and performance reviews for internal stakeholders.
• Use sell-out analytics to recommend SKU mix, promo strategy, and in-store interventions..

6. Cross-Functional Collaboration

• Work with Marketing to adapt campaigns for retail environments.
• Collaborate with the Training team to strengthen promoter capability and store demos.

Required Skills & Qualifications

Education & Experience

• MBA in Marketing/Marketing Management preferred.
• 5–8 years of experience in Trade Marketing, Shopper Marketing, or Key Account sales roles in Consumer Durables, Appliances.

Functional Skills

• Strong understanding of retail formats—Traditional trade,Modern trade, regional chains, and power retailers.
• Expertise in Promoter mgmt,retail visibility planning, and in-store execution.
• Comfort working with data, dashboards, and performance metrics.

Soft Skills

• Strong communication and influencing ability.
• Highly collaborative, organized, and execution-driven.

Preferred candidate profile