Trade Sales Executive

Drive channel and trade sales by developing dealers and distributors, increasing primary and secondary sales, expanding market coverage, strengthening customer relationships, and achieving assigned sales and collection targets.

• Develop and manage a network of dealers, distributors, retailers, and channel partners.
• Generate new business by identifying and appointing potential dealers and distributors in the assigned territory.
• Achieve monthly, quarterly, and annual sales targets.
• Drive primary and secondary sales through the distribution network.
• Regularly visit dealers, distributors, retailers, contractors, and other trade customers.
• Develop new markets and increase product penetration in the assigned territory.
• Promote and generate sales for waterproofing chemicals, tile adhesives, epoxy, admixtures, repair products, and other construction chemicals.
• Maintain strong relationships with existing dealers and channel partners.
• Monitor competitor activities, pricing, schemes, products, and market trends.
• Provide market feedback to management regarding pricing, competition, customer requirements, and product demand.
• Ensure proper product visibility, display, and availability at dealer and retail counters.
• Coordinate with the Technical team for product demonstrations, site visits, and technical support wherever required.
• Follow up with dealers and customers for outstanding payments and collections.
• Coordinate with Accounts, Dispatch, and Technical teams for smooth order execution and customer service.
• Prepare regular sales, market visit, collection, and competitor activity reports.
• Ensure proper implementation of company schemes, offers, and promotional activities.
• Travel extensively within the assigned territory for business development and customer visits.

Any Graduate / MBA (Sales Marketing) preferred.

Construction Chemicals Manufacturing

• 2-6 years of hands-on experience in Trade Sales / Channel Sales.
• Experience in construction chemicals, building materials, cement, paint, adhesive, waterproofing, tile adhesive, or related industries will be preferred.
• Strong experience in handling dealers, distributors, retailers, and contractors.
• Candidates should have experience in field sales and territory development.
• Ability to develop new dealers and expand the distribution network.
• Good knowledge of the local market and customer network will be an advantage.

Candidates with hands-on channel sales experience in construction chemicals, building materials, cement, paint, adhesives, waterproofing, tile adhesives, admixtures, or related industries will be preferred.