Trade Referral Marketing - Assistant Manager

Assistant Manager - Sales (Trade Referral)

Sir H. N. Reliance Foundation Hospital & Research Centre, Mumbai

Location-Mumbai, Maharashtra

Experience-6 to 12 Years

Qualification :

• Graduate in any discipline
• MBA in Marketing preferred

Industry:

Hospitals

Job Responsibilities:

We are looking for an experienced and dynamic Assistant Manager - Sales (Trade Referral) to drive patient referrals and business growth through strong engagement with Family Physicians, General Practitioners, Clinics, and Referral Partners. The incumbent will play a key role in increasing IPD business, strengthening doctor relationships, and expanding the hospital's referral network.

Key Responsibilities

• Develop and manage referral relationships with Family Physicians, General Practitioners, and Clinics.
• Identify and onboard new referring doctors within the assigned territory.
• Promote hospital services, specialties, and consultant capabilities.
• Conduct regular doctor visits, engagement meetings, CMEs, and health awareness programs.
• Ensure consistent follow-up and relationship management with referral partners.
• Coordinate with consultants and internal departments for seamless patient conversion.
• Monitor referral performance and maintain MIS reports.
• Support marketing and brand-building initiatives.
• Gather market intelligence and update stakeholders on competition trends.
• Ensure compliance with hospital policies and ethical practices.

Desired Candidate Profile

• 5 to 12 years of experience in Hospital Marketing, Healthcare Sales, Diagnostics, Pharma Sales, or Doctor Referral Marketing.
• Strong network with Family Physicians, General Practitioners, and healthcare professionals.
• Excellent communication, presentation, and negotiation skills.
• Good understanding of the healthcare ecosystem and hospital operations.
• Ability to work in a target-driven environment.
• Self-motivated with strong interpersonal and relationship management skills.
• Willingness to travel within the assigned territory.

Key Skills

• Hospital Marketing
• Referral Marketing
• Doctor Relationship Management
• Business Development
• Territory Management
• IPD Business Generation
• Relationship Building
• Channel Sales
• Healthcare Business Development
• B2B Sales
• Client Acquisition
• Networking
• MIS Reporting
• Market Intelligence
• Growth in IPD referrals.
• Number of active referring doctors onboarded.
• OPD-to-IPD conversion ratio.
• Revenue contribution from assigned territory.
• Number of CMEs and engagement activities conducted.

Interested candidate share your resume on [phone removed].

Thanks & Regards,

Ms.Veena Y

M.[phone removed]

Mail us at:[email removed]