Trade Marketing Manager

Role Overview We are looking for a

high-energy, results-driven Trade Marketing Manager who can translate brand and marketing strategy into

tangible retail outcomes across markets . This role sits at the critical intersection of

Marketing and Sales , ensuring that every campaign — whether ATL visibility or BTL activation — ultimately drives

dealer footfalls, qualified leads, and retail sales conversions. The ideal candidate is

hands-on, execution-focused, and commercially sharp , with the ability to bring campaigns to life on the ground while maintaining brand consistency and operational discipline across markets. If you are passionate about

building brand presence at the last mile, driving market activations that move the sales needle, and delivering measurable retail impact , this opportunity is for you. Strategic ATL & BTL Campaign Execution Plan and deliver high-impact marketing initiatives that strengthen brand visibility while directly contributing to retail demand generation. • Plan and execute ATL campaigns across

print, outdoor media, radio, cinema, and regional media platforms to drive brand awareness and market presence. • Conceptualize and implement

high-impact BTL activations , including:

• Dealer-level marketing programs
• Roadshows and city-level brand activations
• Test ride and demo drive events
• Mall, high street, and corporate park activations
• Exchange programs and finance camps
• Community outreach initiatives including RWAs and local associations • Customize campaigns based on

regional market insights, consumer behavior, and city-level demand drivers. • Ensure consistent

brand visibility and messaging across all geographies and touchpoints. Field Execution & Sales Alignment Ensure seamless coordination between marketing plans and on-ground execution. • Drive

flawless campaign execution through activation agencies and regional teams. • Partner closely with

Sales Heads, Regional Managers, and Dealer Partners to ensure marketing initiatives directly support retail sales goals. • Conduct

regular market visits and activation audits to evaluate quality, effectiveness, and brand compliance. • Identify improvement opportunities and implement

real-time corrective actions to maximize campaign impact. Dealer & Channel Marketing Enablement Strengthen the dealer network by equipping them with the right marketing tools and support. • Develop and deploy

dealer marketing toolkits , including POSM, retail signage, visibility assets, and local activation frameworks. • Support dealers in designing

localized marketing plans to improve walk-ins, lead capture, and showroom conversions. • Train dealer teams on

customer engagement, activation objectives, and lead management best practices. • Ensure dealers effectively leverage marketing initiatives to

drive stronger retail outcomes. Budget Ownership & Vendor Management Manage marketing investments with strong accountability for efficiency and ROI. • Own and manage

ATL and BTL marketing budgets , ensuring disciplined allocation and optimal utilization. • Identify, appoint, and manage

creative agencies, media partners, and activation vendors . • Negotiate commercials, evaluate vendor performance, and ensure

cost-effective campaign execution without compromising quality. Performance Tracking & ROI Optimization Establish clear measurement frameworks to evaluate campaign effectiveness and business impact. • Define measurable

KPIs for every campaign , including:

• Dealer showroom footfalls
• Leads generated
• Test rides conducted
• Conversion rates
• Cost per lead and cost per conversion • Track campaign performance using

CRM, SFDC, and field reporting systems. • Analyse results to identify

high-performing initiatives, optimization opportunities, and scalable activation models. • Continuously refine strategies to maximize

marketing ROI and retail sales contribution. What We’re Looking For •

6–10 years of experience in Trade Marketing, Field Marketing, Retail Marketing, or Market Activations. • MBA / PGDM in Marketing preferred. • Strong understanding of

ATL and BTL campaign planning and execution. • Proven experience in

retail-driven industries such as Automobile, EV, FMCG, or Consumer Durables. • Strong

project management and cross-functional coordination capabilities. • A

high ownership mindset with a strong bias for action and on-ground problem solving. • Excellent stakeholder management skills when working with

sales teams, dealer networks, and external partners. • Willingness to

travel extensively and engage closely with markets and dealer networks.