Trade Marketing Manager

Position: Trade Marketing Regional

Location: Chennai
Experience: 4.8 Years
Industry: FMCG Dairy / Milk Products / Cold Chain

Role Overview

We are looking for an experienced Trade Marketing Regional professional with strong exposure to Sales, Trade Marketing, Distribution and Channel Development within the FMCG/Dairy sector. The role will be responsible for driving regional business growth through effective trade programs, distribution expansion, market activation and sales-force productivity.

Key Responsibilities

• Drive regional Trade Marketing and Distribution initiatives across the assigned geography.
• Design, implement and monitor trade schemes, promotions and channel programs to improve dealer participation and incremental sales.
• Drive distribution expansion, market penetration and rural GTM/village expansion initiatives.
• Develop and strengthen relationships with distributors, dealers, retailers and other channel partners.
• Plan and execute BTL activities, POSM, POP displays, merchandising and visibility initiatives to improve product presence.
• Track sales, distribution reach, range, outlet-wise performance and market productivity, and identify improvement opportunities.
• Monitor competitive pricing, schemes, promotions and market activities and provide actionable inputs.
• Work closely with Sales and Marketing teams to execute new product launches and brand initiatives.
• Support and improve sales-force productivity through training, coaching, performance tracking and incentive initiatives.
• Manage and monitor trade promotion budgets, TP/TPR spends and ROI at the regional level.
• Drive effective usage of Sales Force Automation / Distributor Management Systems and other sales technology solutions.
• Support channel loyalty and engagement initiatives and track outlet-level business trends.
• Prepare regular MIS, sales analysis, presentations and management reports for business reviews.

Key Requirements

• 4–8 years of experience in FMCG Sales and Trade Marketing.
• Experience in Dairy, Milk Products, Chilled/Fresh Products or Cold Chain businesses will be strongly preferred.
• Strong hands-on experience in Sales + Trade Marketing + Distribution.
• Good understanding of GT, distributor management, dealer/retailer activation and market expansion.
• Exposure to trade schemes, BTL activities, merchandising and channel promotions.
• Strong Excel and data-analysis skills; knowledge of Excel Macros will be an advantage.
• Excellent presentation and communication skills.
• Tamil-speaking candidates preferred.
• Ability to work effectively with Sales, Marketing, distributors and frontline sales teams.
• Postgraduate qualification / MBA in Sales, Marketing or a related field is preferred.