Trade Marketing Manager

Role & responsibilities

• Achieve brand visibility-plan and Drive Marketing Plans.
• Branded network and experience centre expansion.
• Training and development of influencers.
• MIS and budgets.
• Drive brand visibility in the region through execution of brand activities.
• Expansion of branded retail network as per plan
• Dealer performance monitoring and support
• Drive marketing program like shubarambh for better results and help them grow with substantial growth in volume as well as higher contribution in premium
• Drive premium products, ring fence the consistent lifters for new products, track their throughput.
• Budget monitoring and vendor payments
• Driving VMX ,Adhere to process & deploy on monthly basis including external stakeholders for visibility on activities & spends
• Launch & Expand New Products in WB Markets increase Premium Products over LY
• Deployment of agreed marketing plans in M1 to M4 markets on a monthly level.
• Achieve Targeted Revenue for MBM in Cement & New Channel
• Drive Innovative Marketing Programs to develop critical connect and create bridge between cross functions and reduce resolution findings.
• Actions & progress on Nuview Survey to achieve upper quartile performance
• Agency appointment for activity implementation, network expansion
• Budget deployment and monitoring
• Identifying towns for network expansion in sync with sales ambition
• One disruptive idea

Preferred candidate profile

Someone who is responsible for end to end Trade Marketing