Trade Marketing Manager

Company Description Intergrow Brands Private Limited, part of Synthite Industries, entered the consumer foods space in 2013 with a focus on making everyday food more flavorful and enjoyable. Its flagship brand, Kitchen Treasures, rapidly became a leading name in branded spices and now has a strong global presence across GCC countries, the US, UK, Australia, Singapore, and other markets. In 2016, Intergrow expanded into gourmet offerings with Sprig, providing a wide range of premium baking products, spices, spreads, sauces, and flavorings.

Trade Marketing Manager

Key Responsibilities:

1. Retail Execution Management

·        Lead the Merchandiser and Promoter teams.

·        Tertiary sale ownership of Promoted outlets

·        Drive growth in Merchandised outlets through flawless execution

·        Conduct market visits and coach field teams.

·        Improve execution quality through audits and reviews.

3. In-Store Visibility & Merchandising

·        Drive visibility initiatives (POSM, displays, shelf share)

·        Ensure planogram adherence across outlets

·        Monitor execution quality in General Trade & Modern Trade

2. Trade and Shopper Marketing management

·        Plan and implement shopper marketing activities aligned with business objectives

·        Support secondary sales growth through drives and campaigns

·        Execute Festive campaigns, in-store promotions, samplings and activations

·        Ensure effective rollout of new product launches

4. Market Intelligence & Reporting

·        Track competitor activities and market trends

·        Provide actionable insights to improve visibility and sales

·        Share timely reports on activation effectiveness

Key Requirements:

·        Graduate / MBA in Marketing preferred

·        5–8 years of experience in FMCG trade marketing

·        Strong exposure to Kerala market

·        Experience in handling promoters & merchandisers

·        Good leadership and execution skills