Trade & Marketing Executive

Key Responsibilities:

1. BTL Activations & Execution

• Plan and execute BTL activities such as in-store promotions, sampling drives, society activations, and local events.
• Manage end-to-end execution including vendor coordination, manpower, and logistics.
• Ensure timely rollout as per marketing calendar.

2. In-Store Visibility & Merchandising

• Drive execution of display elements such as freezer branding, shelf strips, danglers, standees, sunboards etc., and other displays.
• Ensure visibility guidelines are implemented across key outlets.
• Conduct regular audits to maintain execution quality.

3. Sampling & Consumer Engagement

• Execute product sampling (regular and thematic) to drive trials and conversions.
• Identify high-footfall locations and optimize sampling ROI.
• Capture consumer feedback and actionable insights

4. B2C Exhibitions & Events (Pan-India)

• Plan and execute participation in B2C exhibitions, trade fairs, and consumer events across India.
• Coordinate stall design, branding, logistics, product display, and sampling at events.
• Manage agencies, vendors, and on-ground teams for seamless execution.
• Track leads, consumer interactions, and post-event ROI analysis.

5. Retail & Channel Coordination

• Support retailer engagement initiatives including WhatsApp communication and promotions
• Align with GT, MT channel requirements

6. Vendor & Budget Management

• Manage agencies, promoters, and vendors for activations and events
• Track budgets, raise POs, and ensure cost efficiency
• Maintain proper documentation and billing processes

7. Performance Tracking & Reporting

• Monitor KPIs such as visibility, sampling conversion, footfall engagement, and sales uplift
• Submit weekly/monthly reports with insights and recommendations
• Track competitor activities and market trends

Key Requirements:

• Educational qualifications: - bachelors in marketing, Business Administration or any related field. Non-MBA with good field experience can also apply.
• Experience: - Min 2-3 years experience in trade marketing field. Overall experience of +5 years in sales or related roles within the FMCG Food industry.
• Industry Preference: FMCG / Food & Beverage / Consumer Goods
• Willingness to travel extensively across India for exhibitions and trade activations
• Strong execution, coordination, and vendor management skills

Good understanding of GT/MT retail ecosystem