Trade Marketing Executive
Heritage Foods · Vijayawada · onsite · Posted 63d ago
Undisclosed3–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job_Description":"
Key Result Areas
- Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth.
- Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth.
- Retailer Distributor Engagement Strengthen relationships with trade partners to improve brand presence and trade participation.
- Merchandising POSM Deployment Ensure proper placement and utilization of POS materials to maximize impact.
- Market Analysis Competitive Insights Monitor market trends,competitor activities, and consumer preferences to refine strategies.
- Budget Utilization ROI Optimize trade marketing spend and assess the return on investment for promotional activities.
- Cross-functional Collaboration Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals.
- Compliance Process Adherence Ensure all trade marketing activities adhere to company policies and regulatory guidelines.
Requirements- 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
- Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.
- Excellent analytical skills with proficiency in data interpretation and reporting.
- Strong communication, negotiation, and relationship management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Willingness to travel frequently within the assigned region.
- Experience of working closely with Sales Marketing Team
- 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Trade Marketing ExecutiveChannel marketingmarket analysisMerchandisingMarketing StrategySalesRetail MarketingexcelFMCGRelationship Management
About Heritage Foods
Heritage Foods
Food Processing
3.2k+
employees
1992
34 years old
Hyderabad/Secunderabad, Telangana
India
₹4.3L PA avg
Avg at Heritage Foods
About
Heritage is one of the well known leading Milk and dairy products - Curd, Paneer, Ghee, Butter, Cheese, Fresh Cream and Ice Cream Manufacturers and suppliers.
Industries
Food ProcessingRetail
Employee ratings
10 reviews
4.0/ 5
Culture
2.9
Career growth
2.5
Work-life
3.0
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