Trade Marketing Executive ONLY Alcobev Experience

ONLY ALCOBEV EXPERIENCE CANDIDATES

Role Overview

The Trade Marketing Executive acts as the critical operational bridge between Marketing and the Field Sales team. The role oversees end-to-end POSM supply chains, retail-level visual merchandising, competitor intelligence tracking, and the execution of high-impact on-ground trade activations.

Detailed Responsibilities & Scope of Work

• POSM Fulfillment & Logistics: Ensure daily fulfillment of POSM indents requested by the field sales team; track production, inventory, dispatch, and final outlet delivery.
• Shop-Level Visibility: Execute and maintain high-visibility shelf placements, brand signage, display units, and merchandising at retail touchpoints.
• Market Visits & Audits: Conduct regular retail audits and market visits to ensure promotional compliance, display quality, and brand hygiene.
• Trade Activations: Plan and coordinate on-ground BTL activations, consumer engagement schemes, and promotional drives across designated territories.
• Cross-Functional Alignment: Maintain continuous coordination between Marketing and Sales to align merchandising strategies with distribution targets.
• Vendor Coordination: Manage vendors for cost-effective, timely material production and delivery.
• Competitor Intelligence & Trackers: Track competitor schemes, pricing changes, visibility drives, and trade promotions; maintain structured trade marketing reports.

Qualifications & Profile Requirements

• Experience: 5 to 6 years of experience in trade marketing, retail merchandising, or BTL execution within alcobev distribution.
• Operational Skills: Hands-on expertise in vendor follow-up, POSM inventory control, dispatch tracking, and field team support.
• Analytical & Reporting: Proficiency in maintaining structured field trackers, audit logs, and actionable competitor intelligence decks.
• Communication & Mobility: Strong interpersonal skills in English and Hindi/Marathi; willingness to travel extensively for on-ground retail audits.