Trade Marketing & Commercial Excellence Leader

Job Summary

Build and lead Beco s Trade Marketing Commercial Excellence agenda, driving superior retail execution, sales productivity and ROI across General Trade, Modern Trade Emerging Channels.

Responsibilities

• Own Trade Marketing strategy and annual activation calendar.
• Drive Perfect Store execution - availability, assortment, visibility and share of shelf.
• Build high-ROI trade schemes, promotions, displays and retailer programs.
• Drive Commercial Excellence through sales analytics, dashboards and execution KPIs.
• Improve Sales Force Distributor productivity and outlet throughput.
• Lead Revenue Growth Management - pricing, promotions, margins and trade-spend ROI.
• Identify distribution and assortment white spaces using market and sales data.
• Strengthen SFA/DMS adoption, sales processes and review mechanisms.
• Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth.

Ideal Candidate

• 10-15 years of strong FMCG Trade Marketing / Sales Excellence experience.
• Deep understanding of GT MT execution and distributor economics.
• Strong analytical, commercial and execution orientation.
• Experience working across multiple geographies/channels.
• Comfortable combining large-company discipline with startup speed and agility.

Location: Mumbai

Reporting to Chief Business Officer

Company Website - Bamboo Products: Buy Sustainable Eco-friendly Product Online | Beco

LinkedIn - (6) Beco: About | LinkedIn

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