TL- Performance Marketing

Overview: We are seeking an experienced and performance-driven digital marketing team leader. This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful digital campaigns that align with the company's objectives and target audience.

The ideal candidate will have a strong command of performance marketing, leadership experience in managing a diverse team, and a process-oriented approach to maintaining operational efficiency. The role requires balancing creative and analytical thinking to drive effective, measurable outcomes for the organisation.

Qualification Required:

• Minimum graduation is required, Advanced Diploma in Digital Marketing / Certified Course is preferred.
• Minimum 8+ years of experience in the Performance Marketing field is required.
• Strong understanding of digital marketing channels like Google Ads, Meta; knowledge of SEO and social media.
• Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
• Analytical mind-set with the ability to interpret data, analyse trends, and derive actionable insights to optimize campaign performance.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in digital marketing strategies.

Roles and Responsibilities:

• Team Leadership and Management: Manage a team of digital marketing professionals, providing guidance, mentorship, and performance feedback to ensure the team's success in executing campaigns and achieving targets.
• Develop Digital Marketing Strategy: Lead the development of comprehensive digital marketing strategies aligned with the overall business objectives, incorporating Google Search, Demand Gen, PMAX, SEO, social media, email marketing, and other relevant channels.
• Integrations: Experience in seamlessly integrating Google Ads API with CRM systems to synchronize data, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.
• Budget Management: Oversee the allocation and optimization of digital marketing budgets to maximize ROI across various channels and campaigns.
• Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute digital marketing campaigns that drive brand awareness, engagement, and conversion.
• Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to continuously improve campaign effectiveness.
• Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.
• Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.
• Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and expand the company's digital reach.
• Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.
• Stakeholder Communication: Regularly communicate digital marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.

Benefits to employees:

• Provident Fund
• Paid Leaves + Festival Holidays
• Medical Insurance + Personal Accident Insurance
• Maternity and Paternity leaves
• Annual Diwali Bonus
• Weekly, Monthly, and Quarterly Rewards to best-performing employees

Preferred candidate profile