TL/AM- Digital Marketing

Position:TL/AM- Digital Marketing

Role Type: Full-time, Work from Office

Work Location: Sector 23 Dwarka, Delhi

Experience: 2–4 years

Job Summary: We are looking for a highly driven Digital Marketing & Client Strategy professional who can manage end-to-end digital growth initiatives for both client and internal. The ideal candidate should have strong expertise in Performance Marketing (Google & Meta), Social Media Strategy, Client Management, and Data-Driven Decision Making.

This role requires a blend of execution excellence, strategic thinking, stakeholder management, and leadership capabilities.

Key Responsibilities

1. Performance Marketing & Growth Strategy

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Manage campaign budgets and ensure achievement of performance goals such as ROAS, CPA, Revenue Growth, Lead Generation.
• Develop channel-specific growth strategies based on client objectives.
• Monitor campaign performance and continuously optimize for efficiency and scale.
• Work closely with design and content teams to develop high-performing creatives and landing page recommendations.
• Ensure proper implementation of tracking, attribution, and reporting frameworks.

2. Client Management & Strategic Consulting

• Serve as the primary point of contact for assigned clients.
• Understand client business goals, challenges, and growth opportunities.
• Conduct Weekly Business Reviews (WBRs) and Monthly Business Reviews (MBRs).
• Present performance reports, business insights, and strategic recommendations to senior client stakeholders.
• Translate marketing performance into business outcomes and actionable growth plans.
• Build strong client relationships and maintain high client satisfaction levels.
• Proactively identify opportunities for account expansion and additional service offerings.

3. Social Media Strategy & Planning

• Own monthly and quarterly social media content calendars for both client and internal brands.
• Translate business and brand objectives into platform-specific content strategies.
• Identify content pillars, themes, formats, and storytelling opportunities that drive engagement, reach, and brand recall.
• Develop integrated content strategies aligned with marketing and business goals.
• Collaborate with internal stakeholders to ensure consistent messaging across channels.

4. Content Execution & Brand Building

• Create and manage content across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Write compelling captions and copy aligned with brand voice and communication guidelines.
• Coordinate with designers, video editors, content creators, and founders for content development.
• Manage the execution of reels, carousels, static creatives, short-form videos, and thought leadership content.
• Ensure timely publishing and content consistency across all channels.

5. Website Management & Conversion Optimization

• Coordinate with internal teams and developers to manage and optimize client and company websites.
• Ensure website content, landing pages, banners, and promotional campaigns are updated regularly.
• Monitor website performance metrics including traffic, conversion rates, bounce rates, and user engagement.
• Identify opportunities to improve website user experience (UX), customer journey, and conversion rates.
• Work closely with design and development teams for implementation of CRO (Conversion Rate Optimization) initiatives.
• Manage SEO best practices in collaboration with content and technical teams.
• Analyze website performance using GA4, Search Console, and other analytics tools to generate actionable recommendations.

6. Influencer Marketing & Partnerships

• Develop and execute influencer marketing strategies aligned with brand and campaign objectives.
• Identify, evaluate, and onboard relevant influencers, creators, and industry thought leaders.
• Manage end-to-end influencer campaigns including outreach, negotiations, briefing, execution, and reporting.
• Build and nurture long-term relationships with influencers, content creators, agencies, and strategic partners.
• Track influencer campaign performance including reach, engagement, traffic, conversions, and ROI.
• Ensure brand alignment and compliance across all influencer collaborations.
• Identify co-marketing and partnership opportunities that enhance brand visibility and customer acquisition.
• Maintain an influencer database and benchmark influencer performance across campaigns.

7. Community Management & Engagement

• Monitor comments, direct messages, mentions, and audience interactions across social platforms.
• Build meaningful engagement with followers, creators, partners, and industry communities.
• Maintain and strengthen brand voice across all public interactions.
• Support reputation management and escalate critical issues when necessary.

8. Analytics, Reporting & Insights

• Track and analyze key performance indicators including:
• Reach
• Engagement Rate
• Saves & Shares
• Click-Through Rate (CTR)
• Follower Growth
• Lead Generation
• Conversion Metrics
• ROAS & CPA
• Create dashboards and reports using Google Analytics, Looker Studio, Meta, and Google Ads platforms.
• Derive actionable insights rather than relying on vanity metrics.
• Share weekly performance reviews and optimization recommendations.
• Present strategic recommendations based on performance data and market trends.

9. Trend & Market Intelligence

• Stay updated with platform algorithm changes, emerging trends, and new content formats.
• Monitor competitor activities and benchmark performance against industry standards.
• Identify opportunities to leverage new channels, content formats, and growth tactics.
• Recommend innovative strategies to improve brand visibility and performance.

10. Team Leadership & Process Excellence

• Mentor and guide junior team members.
• Review campaign quality, reporting accuracy, and content effectiveness.
• Establish SOPs and best practices across digital marketing functions.
• Ensure timely execution and delivery of all client commitments.

Desired Skills & Qualifications:

Technical Skills

• Google Ads (Search, Shopping, Display, Performance Max)
• Meta Ads Manager
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Conversion Tracking & Attribution
• Excel / Google Sheets

Core Competencies

• Client Relationship Management
• Strategic Thinking
• Business Acumen
• Data Analysis & Interpretation
• Presentation & Communication Skills
• Content Strategy
• Project Management
• Team Leadership

Experience

• 2-4 years of experience in Digital Marketing, Performance Marketing, Social Media, or Growth Marketing.
• Agency, D2C, or consulting experience preferred.
• Proven experience managing multiple client accounts and presenting to senior stakeholders.

About Nuvoretail :Nuvoretail Enlytical Technologies Pvt. Ltd. is an e-commerce analytics and automation company. Through Enlytical.ai, we help brands grow across Amazon, marketplaces, quick commerce, and D2C channels using a combination of data, automation, advertising, marketplace operations, and performance-led execution.

We partner with brands to solve growth challenges across the digital shelf and deliver measurable business outcomes through strategy, execution, and analytics-led decision-making.