TikTok Shop Account Manager

TikTok Shop Account Manager (Opening - 02)

Global E-commerce

Location: Mumbai, India

Department: Global E-commerce

Reporting To: Head Global E-commerce

Package - Negotiable (Open) + All Corporate Facilities

Role Overview

A hands-on, performance-driven Account Manager to own end-to-end growth across international TikTok Shop markets. You will directly manage performance in key markets and rigorously audit external agencies in others. This role requires deep, in-platform executionanalyzing data, scaling paid media, managing affiliates/creators, driving LIVE commerce, and optimizing conversions to deliver GMV, ROAS/TROAS, and profitable growth.

Key Responsibilities

Core Business Ownership

• Own end-to-end P&L performance for assigned markets.
• Deliver monthly/annual targets across GMV, Orders, AOV, Ad Revenue, ROAS/TROAS, and contribution margins through daily tracking and proactive growth planning.

Hands-On TikTok Ads Management

• Directly build, launch, and optimize ad campaigns across products, creatives, creators, and placements.
• Reallocate budgets to top performers, cut inefficient spend, manage creative fatigue, and execute systematic testing beyond default settings.

Affiliate & Creator Network Expansion

• Build and scale structured affiliate/creator acquisition programs.
• Track creator GMV, ROI, content output, conversion, and commissions; optimize high-converting hooks/profiles and oversee partner agency networks.

Content Performance & Creative Testing

• Partner with creators and production teams to produce high-converting videos.
• Analyze micro-metrics (first 3s hook, watch time, CTR, ATC, conversion) to continuously test and scale top organic assets via paid media.

LIVE Commerce Strategy

• Develop seasonal and promotional LIVE calendars centered on product launches and mega sales.
• Track LIVE GMV, viewership, engagement, and revenue-per-hour to refine host selection, product mixes, and formats.

Commercial Strategy & SKU Management

• Plan commercially viable promotions (discounts, vouchers, bundles, free shipping).
• Execute Hero-SKU strategies by analyzing SKU-level traffic, conversions, and returns to prioritize inventory across Paid, Affiliate, and LIVE channels.

Agency Governance & Auditing

• Set targets and conduct direct in-account audits of external agencies in managed markets.
• Review weekly/monthly execution (ads, creators, LIVE, testing), challenge data, and replicate winning strategies globally.

Analytics & Operational Coordination

• Maintain daily/weekly dashboards (paid vs. organic GMV, CAC, ROAS, SKU/Creative performance) driving root-cause insights.
• Partner with Supply Chain and Fulfillment for sales forecasting, stock availability, and operational health.

Requirements & Qualifications

1. Key Experience

• 37 years of experience in e-commerce, TikTok Shop, performance marketing, or marketplace management.
• Strong hands-on experience in TikTok Shop (US/UK/EU or international markets), TikTok Shop Ads, and affiliate/creator marketing.
• Experience in Beauty, Fragrance, FMCG, Fashion, or Consumer brands & agency management is preferred.

2. Technical & Platform Skills

Deep fluency in:

• TikTok Shop Seller Center
• TikTok Shop Ads & Affiliate Center
• Creator/Affiliate Management
• Product/SKU Analytics
• LIVE Commerce & Promotional Tools
• TikTok Shop Reporting & Performance Marketing
• Excel / Google Sheets Dashboarding

Ideal Candidate Profile

• Content-to-Commerce Mindset: Lives & breathes TikTok Shop; deeply understands how content converts into commerce.
• Hands-On Executor: Operates platforms directly (not just agency management); identifies winning products/creators and scales organic videos into paid ads.
• Diagnostic Power: Rapidly pinpoints root causes when GMV drops (traffic, creative, creator, conversion, offer, stock, or ads).
• Commercial & Data-Driven: Analytical, commercially minded, relentlessly testing, and challenges agencies to deliver profitable & sustainable GMV growth.