TikTok Agency Sales (Cross-Border/Global Markets)

Job Summary

Since TikTok is not operational in India, this role focuses on driving advertising revenue from Indian advertisers/agencies who advertise on TikTok in international markets (e.g., Indian D2C brands, gaming, ed-tech, or app companies targeting US/UK/SEA/MENA audiences) as well as global advertisers and agencies who are serviced out of the Noida hub. The ideal candidate understands cross-border digital advertising, currency/billing nuances, and how brands allocate global ad budgets to platforms like TikTok.

Key Responsibilities

1- Acquire Indian advertisers and agencies seeking to reach overseas audiences through TikTok.

2- Build and manage relationships with global agencies and international advertisers serviced from the India office.

3- Understand client target markets, audiences, budgets and campaign objectives and recommend suitable TikTok solutions.

4- Drive the complete sales cycle from prospecting and pitching to negotiation and closure.

5- Achieve revenue and media-spend targets across international markets such as US, SEA and MENA.

6- Coordinate with TikTok's international sales and operations teams on account servicing, compliance and campaign requirements.

7- Track market trends, competitor platforms and new advertising opportunities to identify and develop new business.


What We're Looking For

1- 23 years of experience in digital advertising, ad-tech, media sales, agency sales, affiliate marketing or performance marketing.

2- Experience in B2B sales and agency/advertiser acquisition.

3- Hands-on exposure to international/cross-border advertising or media buying.

4- Understanding of digital advertising and performance marketing models.

5- Strong communication, pitching, negotiation and relationship-building skills.

6- Ability to independently generate pipeline and achieve revenue targets.

7- Comfortable working with international clients and stakeholders.

Nice to Have

1- Experience with TikTok, Meta or Google advertising.

2- Prior experience handling international media spends / non-Indian markets.

3- Existing relationships with media-buying or performance marketing agencies.

4-Experience in app-install, gaming, User Acquisition or D2C/e-commerce advertising.

5- Exposure to CPA, CPI, CPL, CPS or affiliate marketing models.

6- Understanding of cross-border billing, currencies and international advertising budgets.


Ideal Candidate is

Someone who understands how agencies buy digital media, has experience selling into international markets, and can build strong relationships with media buyers and advertisers to drive new business and recurring advertising revenue.

If you have international agency relationships, understand performance advertising and enjoy building new business, we'd love to hear from you.