The House of Rare - Senior Manager - Brand Marketing

About Us:

The House of Rare is a Fashion Power House. We design, manufacture and retail men's, womens and kid`s apparel under the Brand Names: Rare Rabbit, Rareism & Rareones, Rare`z. We thrive on creating exuberant, thoughtful, and a variety of product offerings in the Indian Retail Fashion Space. With a workforce of around 2500+ direct employees, 200+ stores and counting pan India, we invent fashion solutions for those who are raring to move ahead of the curve. Our clothes are an extension of our customers and we strive to celebrate the uniqueness of every wearer. This is our ultimate ambition. The team at The House of Rare shares the same spirit of passion, handwork, and creativity, reaffirming their caliber every day. With us, every step of your career is an adventure filled with challenges, ambition, desire, and excitement. Our journey has been Rare and Unique. Today, the House of Rare invites you to explore your own. https://thehouseofrare.com/

Job Title: Senior Manager Brand Marketing

Location: Bangalore

Department: Marketing

Reports To: Chief Marketing Officer

About the Role:

We are seeking a dynamic and strategic Senior Manager Brand Marketing to lead the brand's marketing initiatives across retail and digital channels. The role is responsible for strengthening brand equity, driving customer acquisition and loyalty, and delivering impactful campaigns that enhance consumer engagement and sales performance. The ideal candidate combines creative vision with commercial acumen and has a strong understanding of the fashion and lifestyle retail landscape.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and execute the annual brand marketing strategy aligned with business and revenue objectives.

- Define and strengthen the brand's positioning, voice, and visual identity across all consumer touchpoints.

- Ensure consistent brand communication across stores, e-commerce, social media, marketplaces, and partner channels.

- Monitor market trends, consumer preferences, and competitor activity to identify opportunities for brand growth.

Campaign & Collection Marketing:

- Lead end-to-end planning and execution of seasonal campaigns, new collection launches, festive promotions, and brand initiatives.

- Develop integrated 360 marketing campaigns across digital, retail, social, influencer, PR, outdoor, and experiential channels.

- Collaborate with Creative, Design, Merchandising, and Buying teams to translate product stories into compelling consumer campaigns.

- Create marketing calendars aligned with product launches and retail events.

Retail & Omnichannel Marketing:

- Drive footfall and sales through store marketing initiatives, visual merchandising support, and local marketing activations.

- Partner with Retail Operations to execute in-store campaigns, window displays, POS branding, and customer engagement programs.

- Ensure seamless customer experiences across physical stores and digital platforms.

- Support omnichannel initiatives such as Click & Collect, loyalty programs, and customer engagement campaigns.

Digital & Customer Engagement:

- Work closely with Digital Marketing teams to optimize paid media, social media, CRM, email marketing, and content strategies.

- Lead influencer collaborations, brand partnerships, and community-building initiatives.

- Develop customer engagement and retention strategies to improve repeat purchases and lifetime value.

- Monitor customer feedback and consumer insights to refine marketing initiatives.

Budget & Performance Management:

- Develop and manage the annual brand marketing budget.

- Measure campaign effectiveness through KPIs such as brand awareness, engagement, traffic, conversion, sales uplift, and ROI.

- Analyze customer and campaign data to optimize future marketing investments.

- Present performance reports and strategic recommendations to leadership.

Team & Stakeholder Management:

- Lead and mentor the Brand Marketing team.

- Manage external agencies including creative, media, PR, influencers, production, and event partners.

- Collaborate closely with Merchandising, Retail Operations, E-commerce, Product, Visual Merchandising, Sales, and Finance teams.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Fashion Management, or a related field.

- MBA or Postgraduate qualification in Marketing is preferred.

- 6- 12 years of experience in Brand Marketing, with at least 2 years in a leadership role.

- Experience in fashion, apparel, lifestyle, beauty, luxury, or retail brands is strongly preferred.

Required Skills:

- Brand strategy and positioning

- Fashion and consumer trend analysis

- Integrated marketing campaign management

- Retail and omnichannel marketing

- Digital marketing and social media

- Influencer and partnership marketing

- Visual merchandising awareness

- Budget planning and ROI management

- Strong analytical and commercial acumen

- Leadership, stakeholder management, and communication skills

Key Performance Indicators (KPIs):

- Brand awareness and brand preference

- Campaign ROI and marketing effectiveness

- Retail footfall and same-store sales growth

- E-commerce traffic and conversion rates

- Customer acquisition and repeat purchase rate

- Loyalty program growth and customer retention

- Social media engagement and influencer campaign performance

- Sales contribution from seasonal and promotional campaigns

- Budget adherence and marketing efficiency

Preferred Experience:

- Experience managing marketing for multi-channel retail brands.

- Knowledge of fashion retail calendars, seasonal launches, and promotional planning.

- Familiarity with CRM platforms, Google Analytics, Meta Ads, marketing automation tools, and retail analytics.

- Experience working with influencers, stylists, fashion media, and creative agencies.