Tescra - Marketing Manager - IT Services & Solutions

Marketing Manager - IT Services and Solutions

Bengaluru, Karnataka, India - On-site

TESCRA India

Full-time

Managerial - 10+ Years of relevant experience

Job Overview

TESCRA India is seeking a dynamic and experienced Marketing Manager to lead our marketing efforts for IT Services and Solutions. The ideal candidate will possess a strong understanding of the IT services landscape and have proven experience marketing within the Global Capability Center (GCC) sector. This role requires a strategic thinker with a hands-on approach to developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and ultimately, revenue growth.

Key Responsibilities

- Develop and implement strategic marketing plans aligned with TESCRA India's business objectives for IT Services and Solutions.

- Manage and execute integrated marketing campaigns across various channels, including digital marketing, content marketing, social media, email marketing, and events.

- Conduct market research and competitive analysis to identify market opportunities and inform marketing strategies.

- Create compelling marketing collateral, including presentations, brochures, case studies, and website content, that effectively communicates the value proposition of our IT services.

- Collaborate with sales teams to develop lead generation strategies and ensure alignment between marketing and sales efforts.

- Track, measure, and analyze the performance of marketing campaigns, providing regular reports on key metrics and ROI.

- Manage the marketing budget and allocate resources effectively to maximize impact.

- Build and maintain strong relationships with industry partners, media, and influencers.

Educational Qualifications

Possession of an MBA degree is a mandatory requirement for this position.

Must-Have Skills

- Proven experience as a Marketing Manager, preferably within the IT services industry.

- Demonstrated experience in marketing to or within Global Capability Centers (GCCs).

- Strong understanding of IT services and solutions offerings.

- Proficiency in developing and executing digital marketing strategies (SEO, SEM, social media, content marketing).

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving abilities.

- Ability to manage multiple projects simultaneously and meet deadlines.

Good-to-Have Skills

- Experience with marketing automation tools (e.g., HubSpot, Marketo).

- Knowledge of CRM systems (e.g., Salesforce).

- Experience in event marketing and management.

- Familiarity with graphic design principles and tools.