Territory Sales Manager

Role & responsibilities

• To drive sales growth, secondary sales, and market development across the assigned territory by strengthening dealer and distributor relationships, expanding retail reach, and ensuring effective execution of sales and brand strategies.
• One would be responsible for achieving sales targets, improving outlet productivity, ensuring product availability and visibility, and driving sustainable business growth through effective territory planning, channel management, and market execution.

Key Responsibilities

1. Achieve assigned sales and secondary sales targets through regular market visits and effective dealer engagement.
2. Build and maintain strong relationships with dealers, retailers, and distributor sales teams.
3. Conduct daily market visits to generate orders, improve outlet coverage, and drive business growth.
4. Ensure product availability, merchandising, display standards, and brand visibility at retail outlets.
5. Promote key product categories, including existing and new product launches.
6. Implement company schemes, trade promotions, and sales initiatives across assigned outlets.
7. Monitor competitor activities, pricing, and market trends and share relevant updates with the reporting manager.
8. Support collections, outstanding follow-ups, and distributor stock monitoring.
9. Maintain daily visit reports, dealer information, and sales updates in DMS/CRM and other company systems.

Preferred candidate profile

Experience

5-10 years of relevant B2C field sales experience, preferably in consumer durables, furniture, mattresses, home furnishings, or the sleep solutions industry.

Sales Expertise

Hands-on experience in General Trade, dealer/distributor handling, secondary sales, channel development, retail execution, and collections.

Education

Bachelor's or Master's degree in Business Administration or a relevant business-related discipline.

Core Competencies

Strong negotiation, relationship management, sales planning, market development, analytical thinking, and channel coordination skills.