Territory Sales Manager

Role & responsibilities

• Develop and execute sales strategies to achieve territory-wise sales targets and business objectives.
• Manage Primary and Secondary Sales across the assigned territory.
• Develop, maintain, and strengthen relationships with dealers, distributors, architects, builders, interior designers, and channel partners.
• Identify new business opportunities and expand CATA India's dealer and distribution network in Bengaluru.
• Generate new leads and convert potential customers into active business partners.
• Conduct regular market visits to understand market trends, competitor activities, pricing, and customer requirements.
• Drive product visibility, brand positioning, and sales through the dealer and channel network.
• Ensure effective product presentation and communication of CATA India's premium product range.
• Monitor dealer performance, stock availability, order pipeline, and secondary movement.
• Achieve monthly, quarterly, and annual sales targets.
• Coordinate with internal teams for order processing, delivery, collections, and customer support.
• Manage outstanding payments and ensure timely collection from channel partners.
• Prepare regular sales reports, market updates, and competitor analysis.
• Identify opportunities for appointing new dealers and strengthening existing channel relationships.
• Participate in dealer meetings, product presentations, exhibitions, and promotional activities when required.

Preferred candidate profile

• 4 to 7+ years of experience in Territory Sales / Area Sales / Channel Sales.
• Candidates from Exhaust Fans, Kitchen Appliances, Electrical Products, Lighting, Switches & Sockets, Premium Sanitaryware, Building Materials, or related industries preferred.
• Strong understanding of the Bengaluru market and local sales channels.
• Existing network with premium dealers, distributors, architects, builders, interior designers, and contractors will be highly preferred.
• Proven experience in handling Primary & Secondary Sales.
• Strong dealer/channel management and business development skills.
• Excellent negotiation, communication, presentation, and relationship-management skills.
• Should be highly target-oriented and comfortable with field sales.
• Strong hunter mindset with the ability to identify and convert new business opportunities.
• Ability to work independently and take ownership of the assigned territory.
• Willingness to travel extensively within Bengaluru and nearby markets.
• Good knowledge of MS Office/Excel and basic sales reporting.