Territory Sales Manager

Job Description

Position: Territory Sales Manager (TSM) Consumer Durables Business

Location: North Chennai / South Chennai

Experience: 1 to 5 Years

CTC Range: 3.00 LPA to 7.00 LPA

Reporting To: Regional Sales Manager

About the Role

We are seeking a dynamic and result-oriented Territory Sales Manager (TSM) to drive business growth in the Consumer Durables (CD) segment across North Chennai and South Chennai markets. The ideal candidate should possess strong market knowledge, channel management expertise, and a proven track record of handling retail networks within the Consumer Durables ecosystem.

The candidate will be responsible for expanding market share, strengthening retailer relationships, driving sales volumes, and identifying new business opportunities in the assigned territory.

Key Responsibilities

Sales & Business Development

• Achieve assigned sales targets and business objectives for the territory.
• Drive Consumer Durable financing/product penetration across retail outlets.
• Identify and onboard new retail partners to expand market coverage.
• Develop and maintain strong relationships with retailers, dealers, distributors, and channel partners.
• Increase market share through effective territory planning and execution.

Channel Management

• Manage a network of retail outlets and channel partners across Chennai.
• Conduct regular market visits to ensure retailer engagement and sales growth.
• Ensure visibility and availability of products/services at partner outlets.
• Resolve partner concerns and provide timely support.

Market Intelligence

• Maintain in-depth knowledge of the Consumer Durables market, competition, and customer trends.
• Monitor competitor activities, pricing, and promotional campaigns.
• Identify growth opportunities and recommend territory development plans.

Operations & Compliance

• Ensure adherence to company policies, processes, and compliance standards.
• Maintain accurate sales reports, market feedback, and MIS updates.
• Coordinate with internal stakeholders for seamless business operations.

Desired Candidate Profile

Educational Qualification

• Graduate in any discipline.
• MBA/PGDM in Marketing or Sales will be an added advantage.

Experience

• Minimum 1 year and maximum 5 years of relevant sales experience.
• Experience in Consumer Durables, Consumer Electronics, Retail Finance, NBFC, Banking, or related channel sales environments.
• Exposure to working with retail outlets, dealers, distributors, and channel partners across Chennai markets.

Skills & Competencies

• Strong understanding of Chennai retail and consumer durables market.
• Excellent relationship management and networking skills.
• Strong sales orientation with target achievement capability.
• Good negotiation and communication skills.
• Ability to work independently and manage territory operations effectively.
• Analytical mindset with problem-solving skills.
• Proficiency in MS Excel, MS PowerPoint, and reporting tools.

Preferred Market Exposure

Candidates with experience handling sales across:

• Consumer Electronics Stores
• Mobile & Smartphone Retailers
• White Goods Retailers
• Multi-brand Consumer Durable Outlets
• Large Format Retail (LFR) Stores
• Regional Dealer Networks across Chennai and surrounding areas

will be preferred.

Compensation & Benefits

• CTC: 3.00 Lakhs to 7.00 Lakhs per annum
• Attractive performance incentives
• Career growth opportunities
• Travel reimbursement as per company policy

Key Success Metrics (KPIs)

• Territory Sales Achievement
• Retail Outlet Activation & Productivity
• New Partner Acquisition
• Market Share Growth
• Revenue & Volume Performance
• Partner Retention and Engagement
• Collection & Portfolio Quality (where applicable)