Territory Sales Manager (TSM)

The primary roles and responsibilities include:1. Distributor & Retailer Management

• Network Expansion: Identify, evaluate, and appoint new distribution partners and local retail dealers to cover expanding territories.
• Relationship Management: Act as the primary contact for more than 100+ distributors and 1,000+ retail dealers, ensuring mutual growth and resolving delivery or inventory challenges.
• Stock & Inventory Control: Coordinate with logistics to guarantee timely primary sales deliveries, tracking local warehousing requirements to ensure zero out-of-stock situations.

2. Driving Revenue & Sales Targets

• Target Achievement: Meet and exceed monthly and quarterly sales volume and value metrics within the designated territory.
• Secondary Sales Generation: Strategize market schemes to accelerate secondary sales (movement of products from the distributor down to retail counters).
• Payment Collection: Direct the financial health of the territory by tracking order sheets, handling billing follow-ups, and ensuring timely payment collections from partners.

3. Market Expansion & Brand Visibility

• Field Execution: Perform regular beat audits, visiting local retail markets to strengthen dealer relations and monitor product positioning.
• Visual Merchandising: Oversee the proper placement, visibility, and availability of the premium nutrient-rich rice portfolio (e.g., low GI rice, hand-pound rice, Sona Masoori).
• Marketing Alignment: Roll out locally tailored marketing and B2B promotional activities provided by corporate strategy teams to dominate regional sectors.

4. Market Intelligence & Competitor Tracking

• Competitor Analytics: Continuously monitor competitors' pricing strategies, promotional schemes, and supply tactics.
• Feedback Loops: Relay consumer insights and product feedback directly back to manufacturing and corporate management units to align production with market demand.