Territory Sales Manager - Madurai, Coimbatore & Calicut

Job Title: Territory Sales Manager - MT

Reporting to: ASM/ RSM

Location- Madurai, Coimbatore, & Calicut

KEY RESPONSIBILITIES

Sales Management

• Implement go-to-market sales strategy for the assigned territory
• Achieve and exceed assigned targets and implement a plan of action to bridge any gaps
• Execute primary sales planning and distributor management for Modern Trade
• Increase sales volume by identifying and pursuing new business opportunities with key customers
• Conduct regular customer visits to proactively identify and address queries to ensure customer satisfaction
• Follow the sales team charter outlining the processes, governance, and structure for achieving sales across the channel
• Conduct regular inventory checks and sales data analysis
• Implement and track effectiveness of promotional and marketing activities and campaigns
• Document outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) periodically for audit purposes
• Settle distributor and outlet claims within the stipulated time frame after validation from E-commerce & Modern Trade team
• Submit No Objection Certificates (NOCs) from distributors periodically to Area Sales Manager
• Ensure new product launches to ensure their success, from availability phase to the promotional phase
• Maintain accurate records of sales activities, customer interactions, and market data
• Communicate sales reports, forecasts, and market analytics periodically to senior management
• Participate in induction and central training programs, cycle meetings to understand campaigns and processes

Channel Management and Stakeholder Engagement

• Develop and implement a territory coverage plan in consultation with the Area Sales Manager
• Participate in regular meetings with key accounts, distributors as part of governance
• Ensure optimal placement of products and implement successful sell-out of new products
• Monitor the stock levels and ensure availability of supply to distributors
• Maintain channel hygiene while implementing sales plans
• Foster strong relationships with key accounts, distributors, and channel partners

People and Culture

• Adhere to and ensure Credo values are demonstrated
• Attend mandatory training as published by the L&D team
• Set timely goals in alignment with KRA/KPI guidelines and achieve the agreed-upon targets