Territory Sales Incharge

Roles & Responsibilities- Territory Sales Incharge

Position Title- Territory Sales Incharge

Department-Sales

Reports To- Area Sales Manager

Location: Maraimalai Nagar, Chennai

Role Objective

The Territory Sales Incharge (TSI) will be responsible for handling day-to-day sales operations within the assigned territory for FMCG and Beverage products. The role includes achieving sales targets, managing distributors and retailers, increasing market coverage, ensuring product visibility, and executing trade activities in the market.

The candidate should possess strong field sales experience, good market knowledge, and the ability to build strong relationships with distributors and retailers.

Qualifications & Experience

• Bachelor's Degree or any other Degree
• 5-10 years of experience in Sales Food & Beverage industry.
• Proven experience in distributor appointment, retail sales and business expansion.
• Ability to achieve sales targets and drive revenue growth.

Key Responsibilities

• Achieve daily, weekly, and monthly sales targets for the assigned territory.
• Drive primary and secondary sales through distributors and retail outlets.
• Ensure timely appointment of distributors in the assigned area.
• Ensure product availability in all assigned outlets.
• Regular market visits and outlet coverage as per route plans.
• Coordinate with distributors for order generation and stock replenishment.
• Monitor distributor stock levels and ensure proper inventory movement.
• Support distributors in achieving sales targets.
• Ensure timely order collection and billing processes.
• Follow up on payments and collection activities.
• Develop and maintain strong relationships with retailers and wholesalers.
• Increase outlet coverage and generate new business opportunities.
• Ensure visibility of products through merchandising and branding activities.
• Implement trade schemes, promotions, and in-shop activations.
• Monitor competitor products, pricing, and promotional activities
• Identify potential markets and expand customer base.
• Introduce new products to retailers and distributors.
• Ensure effective execution of product launches and promotional campaigns.
• Collect market feedback and share insights with management
• Submit Daily Sales Reports (DSR) and market visit reports.
• Track sales performance and outlet productivity.
• Coordinate with Area Sales Manager and distributor sales teams.
• Maintain records of sales, collections, and market activities.