Territory Sales Executive

Hocco is Hiring Territory Sales Executive

Location :- Bangalore

Key Responsibilities

• Responsible for Territory-wise sales achievement and revenue growth across the assigned Bangalore territory.
• Drive General Trade (GT), Modern Trade (MT) and retail outlet sales for Hocco Ice Cream.
• Develop and expand the retail distribution network by identifying new outlets and business opportunities.
• Manage distributors, dealers and retailers within the assigned territory.
• Ensure numeric and weighted distribution, outlet coverage and availability of Hocco products.
• Drive new outlet addition and improve market penetration across the territory.
• Ensure regular beat planning, route planning and market visits to maximize outlet productivity.
• Monitor primary and secondary sales and ensure achievement of monthly/quarterly targets.
• Ensure proper product visibility, merchandising, branding and placement at retail outlets.
• Track SKU-wise sales, stock availability, ageing and replenishment to avoid stock-outs.
• Coordinate with distributors for order booking, stock planning, billing and timely market servicing.
• Build strong relationships with retailers, distributors and key market influencers.
• Monitor competitor activities including pricing, schemes, new launches, visibility and distribution.
• Implement company-approved sales schemes, promotions and trade offers effectively in the market.
• Ensure collection and outstanding follow-up as per company norms.
• Provide regular market intelligence and competitor feedback to the Area Sales Manager.
• Identify opportunities for territory expansion and market development.
• Ensure adherence to company policies, sales processes and reporting requirements.
• Maintain daily/weekly sales reports, market visit reports, outlet productivity and distributor performance.

Candidate Profile

• 4-6 years of experience in FMCG / Ice Cream / Food & Beverage / Consumer Goods sales.
• Strong experience in General Trade / Retail Sales is preferred.
• Experience in distributor handling and beat management is mandatory.
• Candidates from Ice Cream, FMCG or Food & Beverage companies preferred.
• Good understanding of the Bangalore retail market and local trade network.
• Strong market working and field-sales orientation.
• Proven track record of achieving sales targets and territory growth.
• Good communication, negotiation and relationship-management skills.
• Ability to work extensively in the field and manage a defined territory independently.

Key Performance Indicators (KPIs)

• Monthly / quarterly sales target achievement
• Primary & secondary sales growth
• New outlet / customer additions
• Numeric distribution and outlet coverage
• Distributor productivity
• SKU-wise sales and product availability
• Market visit and beat-plan adherence
• Visibility / merchandising execution
• Collection and outstanding management
• Territory-wise market share and business growth