Territory Sales Executive - Mumbai (Construction Chemicals)

Role & responsibilities

1. Sales & Business Development

• Achieve monthly and quarterly sales targets (volume & value).
• Generate B2B bulk orders for tile adhesives (no retail dependency).
• Develop new customers: Contractors & applicators; Builders & developers; Real estate projects; Government / institutional projects (if applicable)
• Convert ongoing construction projects into repeat customers.

2. Market Development

• Identify new project sites, upcoming constructions, and redevelopment projects.
• Conduct site visits, product trials, and technical discussions with decision-makers.
• Appoint and manage project-based dealers / channel partners if required.
• Track competitor activity, pricing, schemes, and market trends.

3. Retail Market Development

• Develop and expand the retail dealer network within the assigned territory.
• Identify and appoint new dealers, distributors, and retail outlets to increase market penetration.
• Ensure product availability, visibility, and stock levels at retail counters.
• Conduct dealer meetings, retailer engagement activities, and product awareness programs.
• Drive secondary sales through retailers and monitor dealer-wise performance.
• Support retailers with product demonstrations, promotional activities, and lead generation initiatives.
• Monitor market demand, customer preferences, and competitor activities in the retail segment.
• Ensure effective implementation of company schemes, promotions, and branding activities at retail outlets.
• Build strong relationships with dealers, retailers, architects, contractors, and influencers to generate demand.
• Achieve retail sales targets and increase market share in the assigned territory.

4. Customer Relationship Management

• Maintain long-term relationships with key customers.
• Ensure on-time order execution, coordination with dispatch & logistics. Follow up on collections and credit control as per company policy.
• Handle customer feedback, complaints, and resolution coordination.

5. Reporting & Discipline

• Daily visit reports, enquiry follow-ups, and sales pipeline updates.
• Weekly & monthly sales review meetings.
• Maintain accurate customer and project data.

Preferred candidate profile

1-3 years of experience in Tile Adhesives / Construction Chemicals