Territory Manager

Job Title: Frontline Sales Person (FLSP) Fans / Room Cooler Division

Company: Usha International Ltd.
Industry: Consumer Durables / Electrical Appliances
Department: Fans / Room Cooler / Fabric care
Job Type: Full-Time
Qualification: Graduate (MBA preferred but not mandatory)

Job Summary

Usha International Ltd. is looking for a dynamic and result-oriented Frontline Sales Person (FLSP) to drive secondary sales, strengthen the distribution network, and achieve sales targets within the assigned territory. The ideal candidate should have experience in channel sales, distributor management, retail sales, and market development, preferably in the consumer durable or electrical industry.

Key Responsibilities

Sales & Business Development

• Achieve monthly and annual sales targets for the assigned territory.
• Drive primary and secondary sales through distributors and retailers.
• Increase market share by ensuring the right product mix and distribution.
• Generate repeat business and improve retailer productivity.
• Identify new business opportunities and expand market coverage.

Distributor & Channel Management

• Appoint and develop distributors, dealers, and retailers.
• Build strong relationships with channel partners.
• Monitor distributor performance and implement corrective actions.
• Ensure timely order processing, invoicing, and product deliveries.
• Reduce channel attrition and improve business partner performance.

Market Execution

• Execute product launches and promotional activities.
• Ensure proper implementation of trade schemes and retail branding.
• Monitor competitor activities, pricing, promotions, and product launches.
• Coordinate with Trade Marketing for POSM and branding activities.

Team Management

• Guide and support LASMs, TPAs, and ISPs.
• Monitor field productivity and beat plans.
• Conduct on-the-job coaching and training.
• Identify high-potential team members for future growth.

Operations & Reporting

• Maintain collections as per company norms.
• Ensure effective usage of Sales Force Automation (SFA) tools.
• Monitor inventory levels and reduce ageing stock.
• Submit daily, weekly, and monthly sales reports.
• Resolve distributor and retailer issues promptly.

Required Skills

• Channel Sales
• Secondary Sales
• Primary Sales
• Distributor Management
• Dealer Development
• Retail Sales
• Territory Sales
• Market Development
• Business Development
• Sales Planning
• Trade Marketing Coordination
• Product Promotion
• Collection Management
• Team Handling
• Sales Reporting
• Consumer Durables Sales
• Electrical Products Sales