Territory Manager- Sales || PI Industries || Haryana& Punjab

Business Division:

Department:

Location:

Agri Input

Brand Sales

PAN India

Position Title:

Level:

Reporting to (Title):

Territory In Charge

E3-J3

Position Purpose

Support the Territory In Charge (TIC) in driving sales growth, market development, farmer engagement, and dealer support activities within the assigned geography. The role focuses on generating product demand, executing field promotional activities, collecting market intelligence, and building strong relationships with farmers and channel partners.

Strategic Responsibilities

• Provide field-level inputs on crop trends, farmer requirements, competitor activities, and market opportunities.
• Identify potential farmers, influencers, retailers, and dealers for business expansion.
• Support territory demand generation initiatives and product adoption programs.
• Assist the Territory In Charge in implementing sales and marketing strategies within the assigned area.
• Enhance product awareness and brand visibility among farmers and channel partners.

Operational Responsibilities

Sales & Market Development

• Execute sales and market development activities in the assigned geography.
• Support achievement of sales targets through regular farmer and retailer engagement.
• Identify and generate leads for new customer and dealer development.
• Collect and share market intelligence on competition, pricing, and customer preferences.

Farmer Engagement & Demonstrations

• Conduct product demonstrations, field days, crop seminars, and farmer meetings.
• Educate farmers on product usage, crop practices, and benefits.
• Develop relationships with progressive farmers, influencers, and opinion leaders.
• Support launch and promotional activities for new products.

Dealer & Retailer Support

• Maintain regular interactions with dealers and retailers to drive product offtake.
• Monitor stock availability and communicate market requirements.
• Assist channel partners in implementing promotional schemes and campaigns.
• Support collection follow-ups and dealer documentation as guided by the TIC.

Reporting & MIS

• Maintain records of farmer visits, demonstrations, meetings, and sales activities.
• Submit daily, weekly, and monthly activity reports within defined timelines.
• Update farmer and channel partner databases as per company requirements.
• Ensure accurate reporting of market feedback and field observations.

Customer Complaint Handling

• Record and report customer complaints to the concerned stakeholders.
• Support investigation and resolution of product-related complaints through field visits and data collection.

Financial Responsibilities

• Support achievement of sales and collection targets within the assigned geography.
• Ensure optimum utilization of resources allocated for demonstrations, meetings, and promotional activities.
• Provide inputs on sales opportunities, demand forecasts, and inventory requirements to the Territory In Charge.

People Responsibilities

• No direct reporting team.
• Work closely with the Territory In Charge, dealers, retailers, farmers, and other field stakeholders.
• Collaborate with cross-functional teams for effective execution of marketing and sales initiatives.
• Build strong relationships with farmers and channel partners to support business growth.

Education Qualification

• B.Sc. Agriculture (Preferred)
• M.Sc. Agriculture (Desirable)

Work Experience

• 0-3 years of experience in Agri Inputs, Crop Protection, Seeds, Fertilizers, Agricultural Extension, or Rural Marketing.

Industry to be Hired from

Agri

Functional Competencies

• Product-Knowledge '
• Agricultural & Biological Operations Knowledge
• Farmer Relationship Management
• Demonstration Management
• Selling & Negotiation Skills
• Market Intelligence Gathering
• Dealer/Retailer Management
• MS Office & Reporting Tools

Interaction Complexity and Team Work

Interaction With

Frequency

Purpose   of Interaction

Internal :

 Territory Incharge, Regional Incharge

Dail,Weekly,Monthly 

Work flow understanding, Training,  

External :

 Channel Partners, Farmers

Daily 

Key stakeholders for achieving sales taregt