Telemarketing Specialist

Telemarketing & Admissions Executive

About VikrantAcademy

VikrantAcademy® is building a modern learning ecosystem focused on English Communication, Artificial Intelligence, Digital Skills and Career Readiness. Our objective is to help students and young professionals develop practical, future-ready skills that improve their confidence, employability and career opportunities.

For our Patna centre, we are looking for an energetic and result-oriented Telemarketing & Admissions Executive who can engage prospective students and parents, understand their learning requirements, introduce them to Vikrant Academy's programs and convert qualified inquiries into demo sessions and admissions.

1. Lead Calling & Engagement

The candidate will contact prospective students and parents through outbound and inbound calls, introduce Vikrant Academy professionally, understand their interests and communicate relevant information about our courses, free demo sessions, counselling opportunities and admission process.

2. Lead Qualification

Every inquiry should be properly understood before being pursued. The executive will identify the student's education level, career goals, course interest, preferred batch timing, location and readiness to attend a counselling or demo session so that high-potential leads receive priority follow-up.

3. Demo Class Booking

One of the primary responsibilities will be converting interested prospects into scheduled demo-class visits. The executive should confidently explain the value of visiting Vikrant Academy and encourage students or parents to select a convenient date and time.

4. Admissions Conversion

The role is not limited to making calls. The executive will actively work toward converting inquiries and demo attendees into enrolled students by providing accurate course information, addressing common questions and maintaining consistent professional follow-up.

5. Student & Parent Counselling

The candidate should be comfortable speaking with both students and parents in a respectful and persuasive manner. They should understand individual requirements and explain how Vikrant Academy's English, AI and career-oriented programs may support the student's goals without making unrealistic promises.

6. WhatsApp Follow-Up

The executive will use approved WhatsApp Business communication to send demo confirmations, location details, reminders, course information and follow-up messages to prospective students while maintaining a professional tone and avoiding excessive or unsolicited communication.

7. CRM & Lead Management

Every meaningful interaction must be recorded accurately in the company's CRM or designated lead-management system. Records should include lead source, contact status, course interest, follow-up date, demo status, counsellor notes and final admission outcome.

8. Follow-Up Management

Many students do not enrol after the first interaction. The candidate must therefore maintain disciplined follow-up schedules for interested, undecided and previously contacted prospects while knowing when to stop contacting someone who is clearly uninterested.

9. Walk-In Coordination

When a prospect agrees to visit the centre, the executive should coordinate the visit with the admissions/counselling team, ensure the visitor receives the correct location and timing, and follow up after the visit where necessary.

10. Lead Generation Support

In addition to handling existing inquiries, the executive may support lead-generation activities through referrals, local outreach, education events, social-media inquiries, campaign responses and other approved promotional activities.

11. Campaign Calling

The candidate may participate in targeted calling campaigns for free demo classes, workshops, new batches, AI awareness sessions, English communication programs and other Vikrant Academy initiatives.

12. Daily Reporting

A structured daily report should be maintained covering calls attempted, meaningful conversations, interested leads, follow-ups scheduled, demo sessions booked, walk-ins generated and admissions achieved. Performance should be measurable rather than based simply on the number of calls made.

13. Communication Standards

The candidate should communicate clearly and respectfully in Hindi/Hinglish, while functional English communication will be preferred. Accent is not a selection criterion; clarity, confidence, listening ability and professionalism are considerably more important.

14. Target-Oriented Working

This is a performance-oriented role. The executive should be comfortable working toward reasonable weekly and monthly targets relating to qualified leads, demo bookings, walk-ins and admissions while maintaining ethical communication practices.

15. Coordination With Marketing Team

The executive will share recurring questions, objections, student interests and lead-quality feedback with the marketing/content team. This information can help Vikrant Academy improve advertising campaigns, social-media content and course positioning.

16. Candidate Profile

We are looking for someone who is confident, energetic, disciplined and comfortable speaking with new people throughout the day. The candidate should have good listening skills, basic computer knowledge, familiarity with WhatsApp and spreadsheets/CRM systems, and the ability to learn course information quickly.

17. Preferred Experience

• Previous experience in any of the following will be an advantage:
• Education counselling
• Telecalling or telesales
• Admissions
• EdTech
• Customer service
• Inside sales
• Lead generation
• Coaching/institute sales

Freshers with excellent communication and persuasive ability are also encouraged to apply.

18. Education

Graduate preferred. Exceptional candidates pursuing graduation may also be considered based on communication ability, maturity and availability.

19. Languages

• Hindi: Required
• English: Working proficiency preferred
• Hinglish: Strong conversational ability preferred

20. Key Performance Indicators (KPIs)

• Performance will primarily be assessed through:
• Meaningful prospect conversations
• Qualified leads generated
• Demo classes booked
• Demo attendance rate
• Walk-ins generated
• Follow-up completion
• Lead-to-admission conversion
• Admissions generated
• CRM/data accuracy
• The objective is quality conversations and admissions—not meaningless call volume.

21. What We Value

We value people who demonstrate:

Communication • Ownership • Discipline • Empathy • Persistence • Integrity • Learning Ability •

Results

We particularly appreciate candidates who can communicate naturally with young students and parents rather than reading mechanically from a script.

22. Work Location

VikrantAcademy®, West Ram Krishna Nahar,

Ram Krishna Nagar, Patna, Bihar

Timing: Full-Time (Monday to Saturday) On-Site

Compensation

Salary: ₹10,000 – ₹15,000 per month + Performance Incentives

The final fixed salary will be determined based on the candidate's communication skills, relevant experience, counselling/sales ability, and interview performance.

Compensation Structure:

Fixed Salary: ₹12,000–₹15,000/month

Admission Incentives: Additional performance-based earnings

Performance Review:

Based on leads, demo bookings, walk-ins and successful admissions

Growth Opportunity:

Senior Admissions Executive → Team Lead → Admissions/Growth Manager