Telemarketing Sales Executive

Job Description: Telemarketing Executive

Location: Surat, Gujarat
Industry: Building Materials / Construction Chemicals
Department: Sales & Marketing
Reporting To: Sales Manager / Marketing Manager
Experience: 1 - 3 Years

HR Contact -Priyanka ([phone removed])

Job Summary

We are looking for a confident and result-oriented Telemarketing Executive to generate business leads, connect with potential customers, follow up on enquiries, and support the sales team in expanding the customer base for building materials and construction chemical products.

The ideal candidate should have excellent communication skills, a persuasive approach, and the ability to engage dealers, distributors, contractors, builders, architects, and other industry professionals over the phone.

Key Responsibilities

1. Telemarketing & Lead Generation

• Make outbound calls to potential customers, dealers, distributors, builders, contractors, and architects.
• Generate qualified leads and identify new business opportunities.
• Introduce company products, including construction chemicals, waterproofing solutions, tile adhesives, and related building materials.
• Conduct follow-up calls to convert enquiries into business opportunities.

2. Customer Relationship Management

• Respond to customer enquiries and provide basic product and company information.
• Maintain regular communication with existing and prospective customers.
• Identify customer requirements and forward qualified leads to the relevant sales executives.
• Follow up on quotations, samples, product demonstrations, and pending enquiries.

3. Database Management & Reporting

• Maintain an updated database of leads, customer contacts, and call records.
• Record call outcomes, customer feedback, follow-ups, and lead status in Excel or CRM software.
• Prepare daily and weekly telecalling and lead-generation reports.
• Maintain accurate customer information and ensure timely follow-ups.

4. Sales Team Coordination

• Coordinate with sales executives and Regional Sales Managers for lead conversion.
• Schedule customer meetings and appointments for the field sales team.
• Track the progress of leads until they are assigned or converted.
• Support promotional campaigns, customer outreach, and market development activities.

Educational Qualification

• Graduate in any discipline; BBA or B.Com preferred.
• Proficiency in MS Excel, MS Office, and basic computer operations.
• Knowledge of CRM software will be an added advantage.

Experience & Skills

• 13 years of experience in telemarketing, telecalling, lead generation, or inside sales.
• Experience in building materials, construction chemicals, real estate, or B2B sales will be preferred.
• Good verbal communication skills in Gujarati, Hindi, and basic English.
• Strong convincing, negotiation, and follow-up skills.
• Customer-oriented approach with a positive attitude.
• Ability to work with daily calling targets and lead-generation goals.

Key Performance Indicators (KPIs)

• Number of outbound calls made per day.
• Number of qualified leads generated.
• Customer meetings and appointments scheduled.
• Lead-to-enquiry and enquiry-to-conversion ratio.
• Follow-up completion rate.
• Accuracy of CRM/database updates.
• Contribution to sales pipeline development.

Preferred Candidate Profile

A proactive and persuasive professional with strong communication skills who can generate quality leads, build customer relationships, and support the field sales team in expanding the company's presence across Surat and Gujarat.

Target Candidates: Telemarketing Executives, Inside Sales Executives, Telecallers, and Lead Generation Executives with B2B exposure.