Telemarketing Executive
Tender Palm Hospital · Lucknow · onsite · Posted 49d ago
Undisclosed1–4 yrsfulltimeSourced from
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About this role
Looking for Telemarketing Executive Jobs in Lucknow Tender Palm Super-Speciality Hospital is hiring a result-oriented Telemarketing Executive to join its Digital Marketing and Patient Conversion team.
The primary responsibility of this role is to convert digitally generated patient enquiries into OPD appointments, doctor consultations, diagnostic bookings, procedures, and IPD admissions. The candidate will handle leads generated through Google, social media, the hospital website, WhatsApp, online campaigns, and other digital marketing channels.
This is a target-oriented Telemarketing and Digital Lead Conversion role that requires excellent communication, follow-up, persuasion, patient-handling, and conversion skills.
Job Details
- Job Title: Telemarketing Executive
- Job Location: Lucknow, Uttar Pradesh, India
- Department: Digital Marketing Patient Conversion
- Employment Type: Full-time, Permanent
- Work Mode: On-site / In Person
- Shift: Morning, Day Night Shifts on a rotational basis
- Educational Qualification: Graduate in any stream
Job Overview
As a Telemarketing Executive in Lucknow at Tender Palm Super-Speciality Hospital, you will work with digital leads generated through multiple online marketing channels. Your primary objective will be to communicate with prospective patients, understand their requirements, provide appropriate information, conduct timely follow-ups, and guide suitable enquiries toward appointments, consultations, diagnostics, procedures, or hospital visits.
The role requires a strong focus on lead-to-appointment, appointment-to-visit, OPD, and IPD conversion . You will work closely with the Digital Marketing, OPD, IPD, Front Office, Doctors Coordinators, Diagnostics, and other hospital teams to ensure that patient enquiries are handled efficiently.
Responsibilities
Digital Lead Conversion
- Handle inbound and outbound calls for patient enquiries generated through digital marketing campaigns and online platforms.
- Contact leads received from:
- Social Media
- Hospital Website
- Online Campaigns
- Health and Medical Enquiry Platforms
- Other Digital Marketing Channels
- Understand the patients requirements, medical enquiry, preferred doctor, department, location, and other relevant details.
- Communicate appropriately with patients and guide them towards the relevant doctor, department, consultation, diagnostic service, or treatment.
- Convert digital enquiries into confirmed OPD appointments, consultations, diagnostic bookings, procedures, and IPD admissions.
- Follow up consistently with leads that are not immediately converted.
- Maintain a structured follow-up process until the lead reaches an appropriate outcome.
OPD IPD Conversion
- Generate and maximise OPD footfall from digital leads through effective calling and follow-up.
- Support the conversion of suitable enquiries into IPD admissions by coordinating with the concerned hospital teams.
- Follow up with patients who enquire about surgeries, procedures, treatments, diagnostics, health packages, and specialist consultations.
- Identify high-intent patients and prioritise them for timely follow-up.
- Coordinate with concerned departments to facilitate patient appointments and hospital visits.
- Track the status of leads from initial enquiry through appointment, visit, and conversion.
Patient Communication
- Handle patient calls professionally and confidently.
- Explain hospital services, doctor consultations, appointment procedures, and other relevant information clearly.
- Address basic patient queries and coordinate with the concerned department for specialised information.
- Communicate with patients and attendants with patience, empathy, confidence, and professionalism.
- Build trust and maintain a positive patient experience throughout the conversion journey.
Lead Follow-up Conversion
Make timely follow-up calls to all assigned digital leads and maintain regular follow-ups for:
- New enquiries
- Appointment requests
- Missed appointments
- Pending consultations
- Treatment enquiries
- Surgery and procedure enquiries
- Diagnostic enquiries
- IPD and admission enquiries
- Identify reasons for non-conversion and make appropriate follow-up attempts.
- Maintain a strong focus on lead-to-appointment and appointment-to-visit conversion.
- Meet assigned calling, follow-up, appointment, and conversion targets.
Lead Management Reporting
- Maintain accurate records of all digital leads and patient interactions.
- Update lead status, call outcomes, appointment details, follow-up dates, and conversion status in Excel, Google Sheets, Google Docs, CRM, or other designated systems.
- Prepare daily and weekly reports on lead and calling performance.
- Reports may include:
- Leads received
- Calls made
- Leads contacted
- Follow-ups completed
- Appointments booked
- OPD conversions
- IPD conversions
- Pending leads
- Lost or non-converted leads
- Ensure that no assigned lead remains unattended or without appropriate follow-up.
- Share lead conversion updates with the Digital Marketing and reporting teams.
Coordination with Internal Teams
- Coordinate with Digital Marketing, OPD, IPD, Front Office, Doctors Coordinators, Diagnostics, and other hospital departments.
- Communicate appointment and patient requirements to the concerned teams.
- Ensure smooth handover of converted leads to the relevant department.
- Follow up internally whenever required to ensure the patient receives appropriate assistance.
Key Performance Areas
The Telemarketing Executive will primarily be evaluated on:
- Digital Lead Response Rate
- Lead Contact Rate
- Follow-up Completion
- Lead-to-Appointment Conversion
- OPD Conversion
- IPD Conversion
- Appointment-to-Visit Conversion
- Treatment and Procedure Enquiry Conversion
- Daily Calling and Follow-up Performance
- Lead Management and Reporting Accuracy
Eligibility Criteria
- Graduate in any stream Mandatory.
- Excellent spoken and written English communication Mandatory.
- Good Hindi communication skills.
- Strong interpersonal and patient-handling skills.
- Comfortable handling a high volume of calls and digital leads.
- Target-oriented and performance-driven.
- Good follow-up and persuasion skills.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Customer SupportcrmOutboundSocial MediacounsellingHealthcareFront OfficeDigital MarketingOnline MarketingTelesales
About Tender Palm Hospital
Tender Palm Hospital
1001-5000
employees
2020
6 years old
Lucknow, Uttar Pradesh
India
₹3.8L PA avg
Avg at Tender Palm Hospital
About
Tender Palm multi-speciality hospital in the heart of the city. The people of lucknow can now avail top-class health facilities and medical treatment at affordable prices. Tender Palm the multi speciality hospital has brought the latest technology, advanced machines, like robotic and a team of the finest doctors, specialists, and well trained nurses at their service.
Industries
Healthcare / Pharma
Employee ratings
10 reviews
3.8/ 5
Culture
3.2
Career growth
3.4
Work-life
4.0
Employees rate it well for
Overall Company38Work-Life Balance37
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