Techno-Commercial BD / Sales & Marketing Engineer

Position Overview

We are seeking a dynamic Techno-Commercial Business Development, Sales & Marketing Engineer with strong technical understanding and proven sales capability. The role involves promoting and selling Fume Extraction Systems (FES), Material Handling Equipment, Cranes, MCC/PCC/VFD Panels, and other industrial engineering solutions across Steel, Cement, Automobile, Foundry, Fabrication, Heavy Engineering, and related industrial segments.
This position requires up to 50% travel for client meetings, site visits, and project discussions.

Key Responsibilities

1. Business Development & Market Expansion

• Identify, develop, and expand business opportunities in Steel Plants, Cement Plants, Automobile OEMs, Tier-1 & Tier-2 suppliers, Rolling Mills, Foundries, and Manufacturing Industries.
• Generate new leads, build strong customer relationships, and expand company presence in assigned regions.
• Conduct market research, competitor mapping, segment analysis, and identify emerging opportunities.

2. Technical Sales & Solution Engineering

• Understand customer requirements, plant layout, processes, and propose suitable engineered solutions such as:
• Fume Extraction & Air Pollution Control Systems
• EOT/Stationary Cranes & Material Handling Equipment
• Hydraulic & Mechanical Handling Solutions
• MCC, PCC, VFD Panels, Electrical Control Systems
• Prepare technical presentations, solution proposals, ROI analysis, and product demonstrations.
• Coordinate with design/engineering teams for sizing, technical feasibility, and BOQ preparation.

3. Techno-Commercial Proposal & Negotiation

• Prepare techno-commercial offers, tender documentation, compliance statements, and cost estimation.
• Lead customer discussions, negotiations, and ensure technical and commercial alignment.
• Support contract finalization, order closing, documentation, and handover to project execution teams.

4. Customer Relationship Management

• Build and maintain long-term customer relationships with:
• Plant Heads, Project Managers, Maintenance Heads, Purchase Teams.
• Regular follow-up on proposals, clarifications, and project requirements.
• Ensure customer satisfaction and act as a single point of contact for all sales-related communication.

5. Site Visits & Technical Coordination (50% Travel)

• Frequent visits to customer plants for:
• Requirement gathering
• Site surveys
• Project technical discussions
• Progress follow-ups
• Prepare visit reports, opportunity status updates, and maintain CRM records.

6. Internal Coordination

• Coordinate closely with Design, Engineering, Projects, SCM, Finance, and Service Teams to ensure smooth execution of awarded orders.
• Provide feedback from field to improve product performance, cost competitiveness, and service quality.

7. Marketing & Brand Development

• Participate in technical seminars, exhibitions, trade shows, and industry networking events.
• Support digital marketing content: case studies, presentations, brochures, industry insights, etc.

Required Qualifications & Skills

Education

• B.E. / Diploma in Mechanical, Electrical, Production, or Industrial Engineering.

Experience

• 210 years of experience in Industrial Equipment Sales / Techno-Commercial BD, preferably in:
• Steel / Cement / Automobile Manufacturing
• Material Handling
• FES & APC Systems
• Electrical Control Panels (MCC/PCC/VFD)
• Capital Equipment Sales

Technical Skills

• Strong understanding of:
• Industrial ventilation & dust extraction
• Cranes & lifting equipment
• Material handling systems
• Electrical control panels
• Manufacturing processes & plant layouts
• Ability to read engineering drawings, P&IDs, GA drawings, BOQ.

Soft Skills

• Excellent communication and negotiation skills
• Strong analytical and solution-oriented approach
• Ability to handle techno-commercial discussions independently
• Good presentation and reporting skills
• Self-driven, target-oriented, and comfortable with extensive travel

Key Performance Indicators (KPIs)

• Order booking & revenue targets
• Lead generation & opportunity conversions
• Customer visits & enquiry pipeline
• Customer satisfaction & repeat business
• Market penetration in assigned regions

Work Environment & Travel

• Based at Head Office / Regional Office
• 50% travel across India for BD activities, site visits, and sales meetings