Technical Sales Manager

Industry: Electroplating / Surface Finishing / Specialty Chemicals

Role

We are looking for a Technical Sales Manager with strong knowledge of electroplating, decorative coatings, and corrosion-resistant coatings, PCB knowledge, to drive business growth and provide technical solutions to customers.

Key Responsibilities

• Develop new business and manage existing customer relationships.
• Promote plating chemicals and coating solutions for decorative and corrosion-resistant applications.
• Understand customer requirements and recommend suitable plating/coating systems.
• Provide technical support, troubleshooting, and process optimization at customer sites.
• Handle customer trials, product approvals, and technical complaints.
• Achieve sales, revenue, and profitability targets.
• Monitor market trends, competitors, and new business opportunities.
• Coordinate with technical, R&D, and internal teams for customer requirements.

Required Skills

• Strong knowledge of electroplating and surface treatment processes.
• Practical understanding of decorative plating and corrosion-resistant coatings.
• Knowledge of plating defects, troubleshooting, and quality requirements.
• Strong communication, negotiation, and customer-management skills.
• Good business-development and commercial acumen.
• Willingness to travel for customer visits.

Qualification

Degree/Diploma in Chemistry, Chemical Engineering, Metallurgy, Materials Science, or related field with relevant industry experience.

Preferred: Experience in automotive, hardware, sanitaryware, appliances, or industrial plating applications.