Technical Lead - Salesforce

Are you an experienced Salesforce Marketing Cloud professional passionate about building scalable B2B marketing automation solutions and driving personalized customer engagement

Join LevelShift as a Technical Lead – Salesforce Marketing Cloud, where you will design, develop, and implement B2B marketing automation solutions that support customer lifecycle engagement, CRM integration, lead management, account-based marketing, and campaign performance optimization. You will collaborate with business stakeholders, sales teams, marketers, architects, and developers to deliver scalable and personalized marketing solutions.

What You'll Do

As a Technical Lead – Salesforce Marketing Cloud at LevelShift, you will:

· Design, develop, and implement Salesforce Marketing Cloud solutions for B2B marketing automation initiatives.

· Lead SFMC solution development across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.

· Support the upcoming Eloqua-to-SFMC migration project, including platform transition, data readiness, and campaign migration activities.

· Build personalized customer journeys, automated campaigns, segmentation models, and customer engagement workflows.

· Manage data structures, audience segmentation, and campaign data flows to support targeted B2B marketing programs.

· Integrate Salesforce Marketing Cloud with Salesforce CRM and other platforms using REST API, SOAP API, and related integration methods.

· Develop dynamic and personalized email content using AMPscript, Server-Side JavaScript, HTML5, and CSS3.

· Provide technical leadership, guide development teams, review solutions, and ensure adherence to SFMC best practices.

· Collaborate with business stakeholders, sales teams, marketers, architects, and developers throughout the delivery lifecycle.

· Monitor campaign performance, identify optimization opportunities, and support continuous improvement in marketing automation effectiveness.

How This Role Uses AI

· Should be comfortable using AI tools to improve marketing automation workflows, accelerate campaign development, generate insights, and enhance productivity while maintaining quality and governance.

· Use AI-assisted tools to support audience segmentation, campaign analysis, documentation, testing, personalization, and workflow optimization.

· Leverage tools such as Microsoft Copilot, Salesforce AI capabilities, Marketing Cloud intelligence features, GitHub Copilot, and Power Platform Copilot to support solution delivery, automation, and analysis.

· Explore AI-driven opportunities to improve customer engagement, optimize campaign performance, automate repetitive tasks, and generate actionable marketing insights.

Your Skillset

· 10 to 15 years of overall experience, with strong hands-on expertise in Salesforce Marketing Cloud solution design and development.

· Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.

· Hands-on development experience with AMPscript, Server-Side JavaScript, HTML5, and CSS3.

· Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems using REST API and SOAP API.

· Strong understanding of B2B marketing automation, customer lifecycle marketing, lead management, account-based marketing, and campaign orchestration.

· Experience in data management, audience segmentation, data extensions, automation workflows, and campaign data flows.

· Ability to lead technical design discussions, guide developers, review solutions, and ensure scalable SFMC implementation.

· Experience supporting migration projects, preferably Eloqua-to-SFMC or similar marketing automation platform transitions.

· Strong analytical, problem-solving, communication, and stakeholder-management skills.

· Ability to collaborate with distributed teams and work closely with business, marketing, sales, architecture, and development stakeholders.

· Passion for continuous learning and staying updated with Salesforce Marketing Cloud, Marketing Cloud Next, AI, and marketing technology innovations.

Why LevelShift

· Accelerate your career growth by working on impactful B2B marketing automation and customer engagement transformation initiatives.

· Gain hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Next, AI-enabled marketing tools, and modern martech platforms.

· Learn from experienced consultants, architects, and technology leaders in a collaborative environment.

· Work with cross-functional teams that value innovation, knowledge sharing, and continuous improvement.

· Solve real-world marketing and business challenges by delivering scalable solutions that improve campaign effectiveness and customer engagement.

· Access continuous learning opportunities, certification support, professional development programs, and exposure to emerging AI-powered marketing technologies.