Technical Lead E-Commerce

Y-NOT | BrandifyME
Job Description

E-Commerce Technical Lead
Type: Full-Time Experience: 5+ years Location: Onsite, Bangalore

ABOUT THE ROLE
Y-NOT Design & Mfg is a promotional products, sourcing, and custom manufacturing organization serving Fortune 1000 brands and enterprise clients. Through BrandifyME, our E-Commerce division is focused on building the next generation of digital commerce for customized and branded products at scale.
The BrandifyME team owns the companys digital commerce ecosystem, including storefront experience, product merchandising, supplier integrations, customization workflows, corporate stores, pricing synchronization, checkout experience, and large-scale operational e-commerce workflows. The team works across both customer-facing experiences and backend operational processes to create a scalable and efficient commerce platform built for enterprise-level sourcing and fulfillment.
The E-Commerce division works closely with the Automation team across multiple initiatives. While BrandifyME focuses on the commerce experience, digital operations, and platform execution, the Automation division develops the internal systems, AI-assisted infrastructure, workflows, and operational tooling that power and enhance those processes behind the scenes. Together, both teams collaborate to improve scalability, efficiency, operational visibility, and the future technology infrastructure of the organization.
Here is our website: https://y-not.com/

IN YOUR FIRST 6 MONTHS YOU WILL
Take full ownership of BrandifyME's eCommerce stack: storefront, Shopify integrations, Sample Tracker, project workspace, and eCommerce-side middleware.
Complete a structured knowledge transfer with the outgoing engineer and establish your own architectural baseline across the codebase.
Review and approve all eCommerce engineering work before deployment; establish code-review standards the team follows consistently.
Implement or lead at least one significant integration: Shopify, supplier, ERP (Odoo), shipping provider, or middleware, end to end.
Coach full-stack developers through a structured growth plan toward senior-level engineering practice.
Own on-call rotation for eCommerce production incidents and establish clear runbooks for the most common failure modes.
Collaborate closely with the Automation Lead and Technical Manager to ensure clean handoffs at the eCommerce/Automation boundary.
Contribute to hiring and onboarding the broader team as BrandifyME scales through Wave 1.

YOU'LL BE A FIT IF
Experience with PHP Laravel-based applications and backend systems
Exposure to Shopify/eCommerce platforms and related integrations
Understanding of APIs, web technologies, and scalable application workflows
Familiarity with AWS/cloud-hosted environments and deployment workflows is a plus
Experience working in Agile/SCRUM-based engineering environments
You have production experience with Shopify Plus or an equivalent eCommerce platform, you have personally owned integrations end to end.
You are fluent in the full stack we use: Vite / React / TypeScript on the frontend; Supabase / PostgreSQL / Deno edge functions on the backend.
You have strong PostgreSQL discipline: RLS, migrations, query performance and have shipped systems with real production surface area.
You have built and operated REST/GraphQL integrations with retry logic, idempotency patterns, and webhook reliability.
You have a proven track record coaching mid-level engineers toward senior-level practice, not just directing senior peers.
You have worked in a startup or entrepreneurial environment and are comfortable with ambiguity, fast iteration, and a codebase that has 100+ migrations.

BONUS POINTS
Experience with Odoo ERP integrations or promotional-products supplier APIs (ASI, PromoStandards, ESP).
Familiarity with Cloudflare Workers / edge-function patterns at production scale.
Experience building or scaling a zero-inventory / drop-ship commerce model.

HOW TO APPLY
Send one email to [email removed] with the following:
Subject line: E-Commerce Technical Lead Your Full Name
1. Execution Portfolio (Required)
Show us your actual work. Share 13 projects, initiatives, or systems you personally drove or built.
For each: provide a live link or visual proof (screenshots, video, or document), describe what the goal was, what you personally owned, what tools/platforms you used, and what the outcome was (metrics if possible).
2. Problem-Solving Example
Describe how you would approach the following: BrandifyME has 12 active supplier integrations, each with slightly different API contracts. A new supplier needs to be onboarded in under two weeks, but their API has no webhook support and requires polling. Walk us through your technical approach, the trade-offs, and how you would make the solution maintainable for the engineers who follow you.
3. Assessments (Required)
Complete two FREE personality assessments (links below). No right or wrong answers. They give us insight into how you might fit the role and team. Results are confidential and are one input among many.
Myers-Briggs (MBTI) https://www.16personalities.com/free-personality-test
Big Five Personality Test https://bigfive-test.com/

Create a login to download & save PDF results. Submit everything in one email only.
*Assessments are used as one input among many and do not determine hiring decisions on their own.*
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