Technical Content Writer

Role & Responsibilities:

• Create high-quality technical content and marketing copy for IT services, software solutions, and digital marketing services.
• Write SEO-friendly blogs, articles, website content, landing pages, service pages, case studies, and technical documentation.
• Develop persuasive ad copies, social media content, email campaigns, and other marketing collateral.
• Research technical topics such as web & mobile development, AI/ML, SaaS, cloud solutions, emerging technologies, SEO, PPC, and digital marketing.
• Simplify complex technical concepts into clear, engaging, and easy-to-understand content for different target audiences.
• Conduct keyword research and competitor research to create search-optimized content.
• Write compelling headlines, CTAs, value propositions, and conversion-focused copy.
• Collaborate with SEO, digital marketing, design, development, and business teams to understand content requirements.
• Proofread, edit, and optimize existing content for grammar, readability, SEO, accuracy, and brand consistency.
• Follow content calendars and deliver assignments within defined deadlines.
• Stay updated with the latest technology, IT industry, SEO, content marketing, and digital marketing trends.

Preferred Candidate Profile:

• Proven experience as a Technical Content Writer, Content Writer, or Copywriter, preferably with an IT company, software company, or digital marketing agency.
• Strong understanding of IT services, software development, and digital marketing terminology.
• Excellent command of written English, grammar, vocabulary, and storytelling.
• Hands-on knowledge of SEO content writing, keyword placement, search intent, and on-page SEO fundamentals.
• Ability to write both informative technical content and persuasive marketing/sales copy.
• Experience writing blogs, website/service pages, landing pages, case studies, social media copy, and ad copy.
• Strong research skills with the ability to understand new technologies and industry trends quickly.
• Ability to adapt writing style and tone according to B2B/B2C audiences, platforms, and brand guidelines.
• Candidates with a portfolio or published writing samples related to IT, technology, or digital marketing will be preferred.
• Candidates with relevant experience in an IT company or digital marketing agency are preferred.

Perks & Benefits:

• Competitive salary based on skills and experience.
• Performance-based growth and appraisal opportunities.
• Opportunity to work on diverse IT, technology, and digital marketing projects.
• Exposure to the latest technologies, SEO practices, and digital marketing trends.
• Collaborative work environment with experienced marketing, SEO, design, and technology teams.
• Continuous learning and professional development opportunities.
• Career growth opportunities within the content and digital marketing domain.
• Employee recognition and performance rewards.