Technical Content Writer

Job Summary

Job Role: Technical Content Writer

Work Location: Turbhe, Navi Mumbai (Work from office)

Experience: 2 - 4 Years

About the Role

Were looking for a Product Content Writer to own content across our B2C and B2B products, spanning GST compliance, MSME-focused solutions, and business intelligence/vendor compliance platforms. Youll write in-app copy, push/WhatsApp notifications, product pages, help content, and marketing collateral that makes complex compliance and fintech topics simple and actionable for our users.

What You'll Do

• Write clear, mobile-first copy for app screens, onboarding flows, push notifications, and other engagement campaigns
• Translate technical/regulatory concepts into plain-language content for non-expert users
• Collaborate with product and design teams to write UX copy - error states, empty states, CTAs, tooltips
• Create long-form content: blog posts, product one-pagers, case studies, and website copy
• Maintain and evolve tone-of-voice guidelines across B2C (warm, empowering) and B2B (professional, credible) products
• Work with team members to align content with broader marketing goals
• Support campaign copywriting (loan products, onboarding nudges, feature launches)
• Proofread and edit content from other team members and stakeholders
• Write copy for monetised surfaces - paywalls, pricing screens, checkout, upgrade prompts, plan comparison
• Own feature naming and in-product terminology; keep it consistent across the app
• Write release notes and whats-new content for every ship
• Write the copy layer of lifecycle journeys - not just single messages, but the full sequence: trigger, nudge, reminder, win-back
• Run copy A/B tests on live journeys and read the results; iterate on what converts, not what reads well
• Write regional-language variants for campaigns
• Ensure copy on credit, loan and compliance surfaces is accurate and doesnt over-promise - these carry regulatory exposure

What We're Looking For

• 2-4 years of experience in product/content writing, preferably in fintech, SaaS, or B2B tech
• Strong portfolio showing range - short-form (notifications, UX copy) and long-form (blogs, landing pages)
• Ability to write for two very different audiences: retail/MSME business owners (B2C) and enterprise/institutional stakeholders (B2B)
• Comfortable working with ambiguity and iterating fast in a startup-like environment
• Hands-on with MoEngage or similar - building journeys and writing inside the tool
• Comfortable being measured on numbers, not just craft - youll own the tap-rate on the copy you write
• Has written for a paid product - paywalls, pricing, upgrade flows
• Regional language capability (Hindi + at least one of Marathi, Tamil, Telugu, Kannada, Malayalam)
• Reads product analytics well enough to know which message worked and form a view on why
• Bonus: experience with regional language content (Marathi, Tamil, Telugu, Kannada, Malayalam)

What Success Looks Like

• Copy that reduces drop-off in onboarding/activation funnels
• Consistent, on-brand voice across all product touchpoints
• Content that a non-technical user or a busy institutional stakeholder can understand in one read

How Success Is Measured

• Interested-CTR on outbound product comms: should match industry benchmark at least
• Every priced surface has copy before launch - 100%
• Turnaround SLA from brief to first draft

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.