Team Member - Sales & Marketing

Purpose/Objective

The Sales Executive/Manager for the CFS business is responsible for driving volume, revenue, and market share by acquiring new customers and maintaining strong relationships with freight forwarders, CHAs (Custom House Agents), shipping lines, NVOCCs, and import/export customers. The role focuses on promoting CFS services, understanding customer requirements, negotiating commercial terms, and coordinating with operations to ensure seamless service delivery.

Key Responsibilities of Role

A. Business Development & Revenue Growth

• Identify and acquire new customers including forwarders, CHAs, NVOCCs, shipping lines, and direct shippers.

• Promote CFS services such as import handling, export consolidation, bonded warehouse, ICD connectivity, reefer handling, LCL services, hazardous cargo handling, etc.

• Achieve monthly/quarterly volume and revenue targets.

• Conduct regular market visits to build visibility and generate leads.

B. Customer Relationship Management

• Maintain strong relationships with key customers to ensure repeat business.

• Provide timely resolution of customer queries related to billing, operations, documentation, and cargo movement.

• Conduct customer review meetings and gather feedback for service improvement.

C. Pricing & Commercial Negotiation

• Prepare and submit competitive commercial proposals for CFS services.

• Negotiate rates and contractual terms within defined commercial guidelines.

• Coordinate with finance for credit approvals and payment collections.

D. Market Intelligence

• Track competitor activities, pricing trends, new service offerings, and market developments.

• Identify opportunities for new services or improvements in existing offerings.

E. Coordination with Internal Teams

• Work closely with operations, documentation, billing, and customer service teams to ensure service delivery as per customer expectations.

• Ensure operational issues affecting customers are escalated and resolved quickly.

3. Key Performance Indicators (KPIs)

• Volume growth (TEUs handled per month).

• Revenue achieved vs. target.

• Number of new accounts acquired.

• Customer retention and satisfaction score.

• Market share in key trade lanes.

• Timely collection of outstanding payments.

4. Skills & Competencies

• Strong understanding of CFS operations, import/export processes, and EXIM documentation.

• Excellent communication, negotiation, and presentation skills.

• Ability to build and maintain long-term customer relationships.

• Market intelligence and analytical skills.

• Result-oriented, self-driven, and able to work independently

Qualifications and Experience

• Bachelor's degree (preferably in logistics, commerce, or business).

• 5–10 years of experience in CFS, freight forwarding, shipping line, NVOCC, or logistics sales.

• Experience in CFS import/export sales is highly preferred.