Team Leader - Fashion

Reporting To: Fashion Department Manager

Experience: 2-5 years in Fashion & Lifestyle retail, preferably with prior experience in team supervision, apparel, footwear, accessories, or lifestyle products.

Role Overview

As the Team Leader Fashion, you will lead the day-to-day operations of the Fashion Department, ensuring an exceptional customer experience while driving sales, team performance, and operational excellence. You will be responsible for coaching and motivating the floor team, maintaining fashion presentation standards, ensuring stock availability, and creating a personalized shopping experience through styling consultations and product recommendations that meet customers fashion and lifestyle needs.

Key Responsibilities

1. Business & Sales

• Drive daily, weekly, and monthly sales targets for the Fashion Department.
• Improve conversion, average bill value (ABV), units per transaction (UPT), and repeat customer engagement.
• Encourage styling-led selling by understanding customer preferences, occasions, budgets, and lifestyle needs.
• Identify opportunities to maximize sales through cross-selling and upselling across apparel, footwear, accessories, and other relevant lifestyle categories.
• Monitor individual and team performance against sales targets and take corrective action to improve productivity.
• Support the Department Manager in executing sales plans, promotional initiatives, and category growth strategies.

2. Team Leadership

• Lead, coach, and motivate a team of Fashion Advisors and Stylists to achieve sales and service objectives.
• Conduct daily huddles, floor briefings, and regular performance discussions to align the team on targets, priorities, and customer engagement.
• Ensure team members develop strong product knowledge across fashion, apparel, footwear, accessories, lifestyle products, and relevant brands.
• Train team members on styling techniques, product recommendations, customer handling, and consultative selling.
• Support the onboarding and development of new team members in line with Broadway standards, service expectations, and operating procedures.
• Ensure the team maintains professional grooming, discipline, punctuality, and a customer-first attitude on the shop floor.

3. Customer Experience & Styling

• Deliver a premium, personalized, and engaging shopping experience through fashion consultations and need-based recommendations.
• Understand customer requirements, preferences, occasions, and fit expectations to recommend suitable products and complete looks.
• Encourage product trials and fitting-room engagement to improve purchase conversion and customer confidence.
• Ensure fitting rooms remain clean, organized, and ready for customers, with timely assistance and efficient product handling.
• Resolve customer queries, concerns, and complaints professionally and promptly.
• Build long-term customer relationships through personalized service, product knowledge, and relevant recommendations.
• Support fashion events, new collection launches, styling sessions, and in-store brand activations.

4. Operations & Inventory

• Ensure products are available, organized, and replenished on the shop floor to maximize sales opportunities.
• Monitor stock availability, size and color assortment, replenishment requirements, and inventory accuracy.
• Coordinate with inventory and operations teams to address stock discrepancies, damages, missing merchandise, and shrinkage.
• Ensure merchandise is properly tagged, priced, folded, hung, and displayed according to category standards.
• Maintain fitting-room standards, housekeeping, product handling, and overall shop-floor readiness.
• Support stock counts, inventory audits, transfers, and promotional stock management in accordance with company procedures.

5. Visual Merchandising & Brand Coordination

• Execute visual merchandising guidelines to maintain attractive, organized, and commercially effective fashion displays.
• Ensure adherence to brand guidelines, product placement, size sequencing, color coordination, and display standards.
• Support new collection launches, seasonal transitions, promotional campaigns, and sale activities.
• Coordinate with brand representatives to support product training, styling demonstrations, customer engagement, and in-store activations.
• Monitor product presentation and promptly address gaps in displays, signage, pricing, and merchandising standards.
• Ensure the shop floor reflects current trends, relevant collections, and a consistent premium retail experience.

6. Reporting & Compliance

• Track departmental KPIs, including sales achievement, conversion, ABV, UPT, and team productivity, and share regular updates with the Department Manager.
• Monitor individual sales performance and identify coaching or training needs.
• Ensure compliance with company policies, standard operating procedures (SOPs), billing processes, and audit requirements.
• Maintain accurate records related to inventory discrepancies, damages, customer feedback, and operational issues.
• Support the Department Manager in implementing action plans to improve sales, customer satisfaction, and operational efficiency.

Skills & Competencies

• Strong team leadership, coaching, and people management skills.
• Good understanding of fashion, apparel, footwear, accessories, and lifestyle products.
• Strong styling, product recommendation, and consultative selling abilities.
• Excellent communication, interpersonal, and customer engagement skills.
• Understanding of retail sales KPIs, including conversion, ABV, UPT, and sales productivity.
• Knowledge of visual merchandising, stock management, and retail operations.
• Customer-first mindset with a strong focus on service quality and repeat business.
• Problem-solving, decision-making, and conflict-resolution abilities.
• High ownership, execution orientation, and attention to detail.
• Ability to work in a fast-paced retail environment while managing multiple priorities.

Preferred Experience

• 2-5 years of experience in Fashion & Lifestyle retail, preferably in apparel, footwear, accessories, department stores, or multi-brand retail.
• Prior experience supervising or leading a retail sales team is preferred.
• Experience in styling consultations, customer trials, visual merchandising, and consultative selling is an advantage.
• Familiarity with fashion brands, seasonal collections, product launches, and promotional activities is desirable.

Educational Qualification

• Graduate in any discipline.
• Educational background or certification in Fashion Design, Fashion Merchandising, Styling, Retail Management, or related fields will be an added advantage.

What Success Looks Like

• Consistently achieves sales and productivity targets for the Fashion Department.
• Builds a knowledgeable, motivated, and high-performing team of Fashion Advisors and Stylists.
• Delivers exceptional customer experiences through personalized styling and relevant product recommendations.
• Improves conversion, average bill value, units per transaction, and repeat customer engagement.
• Maintains high standards of visual merchandising, fitting-room management, product availability, and inventory accuracy.
• Executes brand activations, promotional campaigns, and new collection launches effectively.
• Creates a culture of ownership, continuous learning, fashion awareness, and customer obsession on the shop floor.