Team Lead

Job Description
Duroply Industries Limited
Title: Team Lead Sales Operations
Function: Sales Transformation
Location: Delhi
Region: [Delhi NCR / North / West / South / East]
Reports to: Deputy Manager, Sales Operations
Employment type: Full time, permanent
Experience: 24 years in sales operations, sales analytics, or business excellence in building materials, FMCG, consumer durables, or similar industries

About the role
You will be the operational backbone of Duroplys Sales Transformation Program in your region. Your job is to help branch and regional leadership see clearly where to focus, ensure daily sales reviews (DFMs) run with discipline, and make sure issues get acted on earlynot after they become problems.
This is a high-impact support role. You will not own branch results, but you will directly influence them by bringing rigour, structure, and early warning to the sales system. You will work closely with Branch Managers, Regional Managers, and the Deputy Manager, Sales Operations to drive secondary sales growth, DMI engagement, and process discipline.
If you enjoy turning data into action, leading structured reviews, and influencing outcomes without direct authority, this role is for you.

What you will own
1. Daily sales review (DFM) rigour

• Run the daily DFM for every branch in your region, virtually, at a fixed time.
• Own the DFM cadence: agenda, data, attendance, and action log.
• Ensure every salespersons daily performance is reviewed against their PLI.
• Flag underperformance earlyat executive, area manager, or sales manager level.
• Track every escalation and repeat issue to closure.
• Maintain a clean, actionable DFM escalation log.

2. Primary and secondary sales alignment

• Read primary and secondary sales together, not in silos.
• Identify gaps and build plans to grow secondary sales.
• Improve demand signals feeding into primary sales planning.
• Ensure the secondary sales process is followed, stepping in only with branch leaders agreement.

3. DMI programme execution

• Drive the DMI programme in your region.
• Plan and track new DMI enrolments.
• Drive tier upgrades for existing DMIs.
• Track each S/G/T DMI from lead to dealer order to secondary sale.
• Ensure a common method for DMI tracking and measurement.

4. Market intelligence

• Collect market insights and stuck issues from DFMs and Team Leads in a set format.
• Send a weekly and monthly summary to sales leadership.
• Ensure insights reach decision-makers in time.
• Flag recurring issues and trends for corrective action.

5. People support and onboarding

• Support onboarding of new frontline executives, new area managers, and new branch leaders.
• Work with HR to flag training needs, hiring gaps, and unmet performance targets.
• Ensure corrective steps are taken early to protect business goals.

What success looks like
OutcomeMeasureDFM disciplineEvery branch DFM runs on time, with full agenda, data, and action log.Escalation closure% of DFM escalations and repeat issues closed within agreed timelines.Secondary sales growthGrowth in secondary sales in covered branches, against baseline.Primarysecondary alignmentGap between primary and secondary sales, by branch.DMI engagementActive DMIs, new enrolments, and tier upgrades, against baseline.Market insight deliveryWeekly and monthly insight summaries delivered on schedule and acted upon.Onboarding effectivenessTime-to-productivity for new frontline executives and area managers.
Working rules

• DFM ownership: Branch Manager chairs the DFM; you support it.
• SOPs: You work within company SOPs.
• Buy-in: You keep branch leadership informed and take their agreement before any intervention.
• Escalation: You raise issues to the Deputy Manager. Outside the team, escalation goes to Branch Manager first, then Regional Manager, then President Sales.
• HR link: You work closely with HR, with branch leadership informed, to identify training needs, recruitment issues, and performance gaps.

What we are looking for
Qualifications and experience

• MBA or equivalent preferred.
• 24 years of experience in sales operations, sales analytics, business excellence, or a similar role.
• Willingness to Travel (Pan India)
• Experience in building materials, FMCG, consumer durables, or similar industries preferred.
• Good knowledge of the market in your region.
• Fluent in the main regional language, Hindi, and English.

Skills

• Strong Excel: pivot tables, lookups, conditional formulas, and data cleaning.
• Good communication and presentation skills.
• Confidence to lead meetings and keep them focused on actions.
• Clear, structured thinker who can find the cause of a problem.
• Able to raise a hard issue with a senior manager and keep their trust.
• High ownership and follow-through mindset.

Duroply is an equal opportunity employer. We welcome applications from all qualified candidates.