Team lead / Senior Academic Counsellor

Role & responsibilities

Senior Academic Counsellor / Team Lead Admissions & Sales

Company: Acadvizen
Job Role: Senior Academic Counsellor / Team Lead
Department: Admissions / Inside Sales
Employment Type: Full-Time
Industry: EdTech / Education / Training
Experience: 36 Years
Openings: Multiple
Work Mode: Work from Office

Job Description

Acadvizen is looking for an experienced and target-driven Senior Academic Counsellor / Team Lead to manage student admissions, counselling, sales conversions and team performance.

The candidate should have strong experience in Education Sales, EdTech Sales, Academic Counselling, Inside Sales, Admissions or B2C Sales and should be comfortable working with individual and team revenue targets.

Roles & Responsibilities

• Counsel students, graduates and working professionals regarding suitable courses and career opportunities.
• Handle inbound leads generated through Meta Ads, Google Ads, website, WhatsApp, referrals and other marketing channels.
• Understand candidate requirements and recommend suitable programs.
• Conduct telephonic, online and face-to-face counselling.
• Explain course curriculum, fees, certifications, projects, internships, career opportunities and placement support.
• Convert enquiries into paid admissions.
• Achieve individual monthly admission and revenue targets.
• Manage and achieve overall team sales targets.
• Handle a team of Academic Counsellors / Admission Counsellors.
• Allocate and monitor leads across the counselling team.
• Track daily calls, callbacks, interested prospects, demos, follow-ups, payments and admissions.
• Conduct daily morning sales huddles and target reviews.
• Monitor counsellor-wise target vs achievement.
• Train counsellors on sales pitch, course knowledge, objection handling, follow-up and closing techniques.
• Support counsellors in handling difficult/high-value prospects.
• Monitor call quality and provide regular feedback.
• Handle student and parent objections related to fees, course selection, career opportunities, EMI and joining decisions.
• Follow up aggressively and professionally with interested prospects.
• Reduce lead leakage and ensure every lead is properly followed up.
• Maintain accurate lead status and follow-up information in CRM/Google Sheets.
• Track sales pipeline and forecast expected admissions/revenue.
• Prepare daily, weekly and monthly sales reports.
• Coordinate with Marketing regarding lead quality and campaign performance.
• Coordinate with Academic and Placement teams for accurate student communication.
• Maintain professional communication and a positive student experience throughout the admission process.

Sales Target & Performance Responsibilities

The candidate will be responsible for:

• Individual Monthly Revenue Target
• Individual Admission Target
• Team Monthly Revenue Target
• Team Admission Target
• Lead-to-Admission Conversion
• Counselling-to-Admission Conversion
• Demo-to-Admission Conversion
• Follow-up Conversion
• Payment Closures
• Team Productivity
• Revenue Forecasting
• CRM Accuracy
• Target vs Achievement

Performance will be measured primarily based on revenue generated, admissions closed, conversion rate, team achievement and sales process discipline.

Team Lead Responsibilities

As a Team Lead, the candidate must:

• Take complete ownership of the counselling team.
• Set daily and weekly priorities.
• Drive the team towards monthly targets.
• Identify low-performing counsellors and provide coaching.
• Motivate and support team members.
• Review pending and high-intent leads.
• Ensure timely follow-ups.
• Monitor lead utilisation.
• Support payment closures.
• Review team conversion rates.
• Conduct performance reviews.
• Prepare target recovery plans when the team is behind target.
• Maintain discipline, punctuality and accountability within the team.
• Report team performance to management.

Required Skills

• Academic Counselling
• Education Sales
• EdTech Sales
• Inside Sales
• B2C Sales
• Admission Counselling
• Career Counselling
• Team Handling
• Team Leadership
• Revenue Generation
• Lead Management
• Sales Closing
• Objection Handling
• Negotiation
• Follow-up Management
• CRM
• Sales Forecasting
• Target Achievement
• Performance Management
• Excellent Communication Skills

Preferred candidate profile