PUNE · FULLTIME
Team Lead - Paid Media
Amura Marketing Technologies
Pune · onsite · Posted 4d ago
Sourced from
Undisclosed4–9 yrsfulltimePune
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Section · 01
About this role
Job Summary
Role in the Organization
Key Responsibilities
Key Metrics for Success
Interpersonal Attributes
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Designation: Team Lead - Paid Media
Experience: 4 - 7 years
Job Location: Pune
Role in the Organization
We are seeking a Paid Media Team Lead with 4+ years of hands-on expertise in running high-budget campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. We specialize in large-scale real estate marketing campaigns, including end-to-end project launches and marketing efforts tailored to the real estate sector.
Key Responsibilities
- Strategic Planning and Campaign Execution:
- Develop and execute comprehensive paid media strategies specifically tailored to real estate developers marketing objectives.
- Collaborate with internal stakeholders to align paid media efforts with overall real estate marketing goals and client deliverables.
- Drive month-on-month performance improvement to ensure higher ROI for real estate campaigns.
- Campaign Management:
- Planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Utilize data-driven insights to refine targeting, budget allocation, spend optimization, and campaign performance for the real estate sector.
- Create compelling strategies for branding, lead generation, and conversion campaigns tailored for high-ticket real estate sales.
- Client-Focused Approach:
- Understand client objectives, analyze real estate-specific metrics, and provide solutions for better campaign efficiency and ROI.
- CPL, CPQL Site visits, bookings, etc
- Work closely with Business Development teams to provide media insights for pitches and presentations.
- Present detailed campaign reports and insights to maintain strong client relationships and ensure transparency.
- Performance Optimization:
- Ensure seamless implementation of tracking tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations (e.g., Sell.Do).
- Optimize campaigns across the paid marketing funnel - from creative strategy to targeting and tracking conversions.
- Revenue Mapping SOP Implementation:
- Map individual and team revenue performance against media commissions/media spends handled.
- Develop frameworks to scale campaign performance and ensure the implementation of standard operating procedures (SOPs).
- Focus on maximizing client retention through optimized campaign strategies and enhanced performance delivery.
- Team Training Management:
- Drive a team of 7-8 people, ensuring technical expertise in paid media for real estate campaigns.
- Develop training schedules for team members, ensuring alignment with technical, analytics, and reporting skillsets.
- Set and track OKRs (Objectives and Key Results) for the team, ensuring timely completion and measurable improvement in efficiency.
- Staying Updated with Industry Trends:
- Stay abreast of changes in algorithms, industry trends, and emerging technologies specific to the real estate marketing space.
- Implement best practices in paid media campaigns to maximize MROI (Marketing Return on Investment) for real estate clients.
- Stakeholder Collaboration:
- Provide regular updates to internal and external stakeholders about campaign performance, improvements, and strategic changes.
- Collaborate with Channel Partner and Developer Relations teams to align marketing objectives across the real estate ecosystem.
Key Metrics for Success
- ROI on marketing campaigns and media spends.
- Efficiency in achieving lead generation and site visit targets for real estate developers.
- Client satisfaction and retention rates.
- Performance of team-driven campaigns against benchmarks.
- Implementation of processes and SOPs to improve team efficiency.
Interpersonal Attributes
- Self-driven and motivated to achieve campaign success in the competitive real estate market.
- Excellent multitasking skills with the ability to prioritize work effectively under tight deadlines.
- Strong leadership skills to manage teams, collaborate with stakeholders, and deliver results.
- Agency background with a focus on real estate marketing is highly preferred.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
AutomationcrmCampaignchannel partnercreative strategyBrandingAnalyticsClient RetentionEmerging TechnologiesBusiness DevelopmentCampaign ManagementCampaign ExecutionAlgorithmsClient SatisfactionDigital Marketing
Section · Company
About Amura Marketing Technologies
Amura Marketing Technologies
Marketing & Advertising
175
employees
2009
17 years old
Pune, Maharashtra
India
About
Amura, a leading digital growth marketing company in India which provides customized digital growth marketing services/solutions for pharma, real estate, manufacturing, FMCG, &healthcare industries.
Industries
Marketing & Advertising
Employee ratings
81 reviews
3.3/ 5
Culture
3.2
Career growth
3.1
Work-life
3.0
Employees rate it well for
Learning20Senior Management11Work Environment10Work Culture9Work Life Balance9
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