Team lead Paid Media

ROLES & RESPONSIBILITIES:

• Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
• Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
• Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
• Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
• Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research.
• Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance and user experience.
• Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
• Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.

REQUIREMENTS:

• In-depth knowledge of the Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
• Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
• Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience of at least 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment.
• Google Ads certification and additional certifications such as Google Analytics are preferred.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.