Team Lead - Paid Media (Social)

ROLES & RESPONSIBILITIES:

• Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
• Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
• Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
• Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
• Creative Direction: Guide the development of compelling, on-brand ad creatives – both visual and copy – that engage and convert targeted audience segments.
• Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
• Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
• Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

REQUIREMENTS:

• Strong expertise in campaign strategy, execution, and optimization across all major platforms.
• Advanced knowledge of audience segmentation, targeting, and media planning.
• Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
• Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
• Strong analytical, reporting, and presentation skills.
• A proactive, results-oriented mindset with high attention to detail and creative acumen.
• 3-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.