Team Lead - Mobile App

123Greetings

About Us 123Greetings is one of the world’s leading digital greetings and emotional engagement platforms, enabling millions of people globally to celebrate relationships, emotions, occasions, and life moments through ecards, reminders, wishes, and digital experiences.

As we evolve into a next-generation emotional engagement and subscription platform, we are looking for a highly strategic, analytical, and execution-focused Product Manager to drive product innovation, engagement growth, and scalable user experiences across our app ecosystem. Role Overview

The Product Manager will be responsible for defining product direction, prioritizing features, improving user experience, increasing subscriber growth, and driving engagement across the app ecosystem. This role combines product strategy, UI/UX thinking, analytics, emotional behavior understanding, and cross-functional execution.

The ideal candidate understands consumer apps, user psychology, engagement systems, subscription ecosystems, and growth-driven product developmentKey Responsibilities Product Strategy & Roadmap

• Define and execute product roadmap aligned with business growth goals.
• Identify product opportunities that improve user engagement, retention, and monetization.
• Prioritize features based on impact, user behavior, and business value.
• Translate business objectives into scalable product initiatives.

User Experience & UI/UX Collaboration

• Work closely with UI/UX designers to improve app usability and emotional engagement.
• Ensure intuitive, frictionless, and emotionally resonant user journeys.
• Continuously optimize onboarding, discovery, sending flow, reminders, and subscription journeys.
• Participate in wireframing, user flow reviews, and experience optimization.

Feature Development & Prioritization

• Own product feature lifecycle from ideation to launch.
• Prioritize features based on:
• User impact
• Engagement potential
• Subscriber growth
• Technical feasibility
• Revenue contribution
• Define product requirements and acceptance criteria.
• Coordinate execution with engineering and tech ops teams.

Growth & Engagement Optimization

• Improve app engagement and sending behavior.
• Drive growth in:
• Subscriber acquisition
• Card sends
• User retention
• Occasion participation
• Reminder engagement
• Emotional habit formation
• Collaborate with retention and content teams to improve lifecycle engagement.

Analytics & User Insights

• Analyze user behavior, funnels, and feature performance.
• Monitor KPIs such as:
• DAU/MAU
• Subscriber growth
• Activation rate
• Send frequency
• Retention
• Conversion rates
• Session duration
• Feature adoption
• Convert insights into actionable product improvements.

Content & Emotional Relevance

• Work closely with content and creative teams to identify:
• High-performing emotional categories
• Trending occasions
• Relationship-based engagement patterns
• Emerging celebration behaviors
• Help scale emotional inventory and occasion-driven engagement.

Cross-Functional Coordination

• Coordinate across:
• Engineering
• Design
• Retention
• Acquisition
• Content
• Analytics
• Customer support
• Ensure timely execution and smooth product releases.

Testing & Product Quality

• Participate in feature QA and product testing.
• Validate product functionality before releases.
• Ensure product quality across devices and platforms.
• Continuously identify UX pain points and optimization opportunities.

Required Skills & Qualifications

• 3–8 years of experience in:
• Product management
• Consumer internet products
• Mobile apps
• Subscription platforms
• Growth products
• Strong understanding of:
• Product lifecycle management
• Mobile UX/UI
• Consumer psychology
• Engagement systems
• Analytics-driven product decisions
• Subscription ecosystems
• Experience with tools such as:
• Firebase
• Mixpanel
• GA4
• Figma
• Jira
• Trello
• Appsflyer
• Notion
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.

Preferred Candidate Profile We are looking for someone who:

• Thinks both strategically and operationally.
• Understands emotional consumer behavior.
• Can balance creativity with analytics.
• Is highly user-centric and detail-oriented.
• Can move quickly while maintaining execution quality.
• Has strong ownership mentality and product intuition.

Success Metrics The Product Manager will primarily be evaluated on:

• Subscriber growth
• Product engagement
• Feature adoption
• Card sends growth
• Retention improvements
• Activation improvements
• User satisfaction
• Product stability and usability
• Revenue contribution through product improvements