Team Lead - Marketing

Job Summary


Responsibilities

• Responsible for planning, executing, and optimizing digital marketing strategies to improve brand visibility, lead generation, and customer engagement, with a strong focus on Return on Investment (ROI).
• Manage SEO, SMO, SMM, Email Marketing, Google Ads, LinkedIn campaigns, website optimization, content marketing, webinar campaigns, and online reputation management.
• Track cost-per-lead, cost-per-acquisition, and marketing-attributed revenue across channels; allocate and optimize budgets to maximize ROI.
• Lead the digital marketing team, track KPIs, manage marketing automation tools, coordinate with sales and ABM teams for MQL generation, analyze campaign performance and ROI, present monthly ROI reports to leadership, and ensure achievement of marketing objectives aligned with organizational goals.

Requirements

Qualifications

• MBA (Marketing)
• BBA
• B.Com
• B.Tech
• BE
• Mass Communication
• Digital Marketing Certifications

Skills

• SEO
• SEM
• Google Analytics
• Google Ads
• LinkedIn Marketing
• Social Media Strategy
• Content Marketing
• Marketing Automation
• Lead Generation
• Campaign Management
• Team Handling
• Data Analytics
• ROI Analysis
• Reporting
• Marketing Budget Management
• Cost-per-Lead / Cost-per-Acquisition Tracking
• English Communication

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.