Team Lead Digital Brand Advocate

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe's and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com

Lowe's India

Lowe's India employs over 3,600 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management, and shared services leveraging new technologies and finding innovative methods to ensure Lowe's has a competitive edge in its key markets.

About The Team

We help drive a brand-specific best-in-class online experience partnering with strategic supplies and merchants to improve the brand's online conversion through the use of KPIs to optimize opportunities in assortment, content, promotions, and inventory.

Job Summary

The Team Lead will work with cross-functional partners to optimize brand focused, online customer experiences on Lowes.com. She/he will build strong business relationships with various stakeholders to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. The team lead will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. She/he will support team members with brand specific insight reporting as requested. She/he will also be responsible for understanding customer behavior, executing strategic plans and supporting presentations with supplier and merchandising partners to gain alignment on planned initiatives. S/he will support Omni-Channel retail strategies and partner with cross-functional teams to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth. Lead, inspire and develop their brand team.

Roles & Responsibilities

• Inspire and motivate team members to achieve their goals and foster a positive work environment.
• Plan execute and oversee team projects ensuring the tasks are completed on time and within scope.
• Identify and address training and development needs within the team.
• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as a subject matter expert for the supported brand(s) assortment and strategy
• Key point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with internal and external stakeholders that support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket size by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with cross-functional teams to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
• Analyze sales and distribution of direct to consumer products to provide insights and recommendations for core and regional merchants
• Act as a subject matter expert for new team members, driving onboarding and training content
• Years of Experience:
  
  

6+ years experience in Online/Retail Merchandising, Data Analytics, Digital Marketing or Vendor Management

Education Qualification & Certifications (optional)

Required Minimum Qualifications

Skill Set Required

Primary Skills (must Have)

• Online retail experience/understanding of basic online KPIs
• Experience in vendor management systems, data analysis, digital marketing, ecommerce, and merchandising
• Technical aptitude and agility to learn database systems and web-based platforms (i.e., Adobe, Google analytics, Power BI)
• Team/people management experience
• Well-developed and professional presentation and communication skills
• Ability to maintain composure and productivity in a dynamic environment
• Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
• Proven track record of taking ownership and driving results: self-starter and self-directed
• Proficient in Excel and PowerPoint
• Strong execution skills and able to drive operational excellence
• Ability to connect the dots and leverage systems like Inventory Management, Order Management, Customer Feedback, Pricing and Promotion execution, etc. after understanding their usage
• A positive attitude and extreme attention to detail
  
  

Secondary Skills (desired)

• Proven experience with major consumer brands and how to support growth/differentiate them in the digital space
• Experience with Google analytics and Adobe products
• Web Analytics
• Advanced Excel
• Power BI/ Tableau
  
  

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.